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Altitude Software Signs CX-focused ICT Company in Saudi Arabia


The Contact Centre and the Customer Service Elevation markets continue to be among the fastest-growing sectors in the Middle East & North Africa (MENA) economy. The Contact Center is specifically being given a boost in KSA through the National Transformation Program 2020 which aim is to enhance the level and quality of services, in line with KSA’s Vision 2030.

In this context, Altitude Software, a global provider of omnichannel solutions to deliver great customer experiences, announced that JATHWA, a Saudian ICT emerging company, has been appointed to market, sell and provide professional services for the range of CX and Contact Centre solutions developed by Altitude Software across the Kingdom of Saudi Arabia.

Jathwa is a Saudi ICT emerging company that was recently formed by merging four companies altogether, namely E-Solutions House (ESH), Mobile Channels Company (MCC) and Care for Clients (C4C).

‘’Jathwa is committed to helping KSA’s most influential companies reimagine their CX to reflect the needs of a new age driven by a connected and empowered customer," stated Salem Alenzi, Jathwa President. "Working with a world-class CX specialist like Altitude enables us to accelerate CX transformation for clients through integrated services and solutions that build a unified, omnichannel view of the customer and put their experiences at the heart of the company."

''Key organizations in MENA are realizing great value from contact centers in terms of revenue generation, cost savings and customer service differentiation. In this respect, the Saudi CX & contact centre market continues to be a major focus for Altitude Software,’’ commented Riadh Boukhris, Altitude Software MENA President. "With an impressive track record in the telecommunications market segment and a strong presence in the financial services sector, Jathwa is an excellent fit for Altitude’s partner program and represents an important delivery channel that is in line with our solutions strategy in Saudi Arabia."


Date Posted: Thursday, October 5, 2017

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