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Lithium Named a Leader in Social Media Management Solutions

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San Francisco, CA, USA, June 12, 2017 -- Lithium Technologies announced it has been named a leader by Forrester Research Inc. in "The Forrester Wave™: Social Media Management Solutions, Q2 2017" report. Forrester’s report says of Lithium, "Lithium Technologies offers a response-driven SMMS reminiscent of its heritage. Lithium’s year-old SMMS is reflective of the vendor’s community- and customer-support roots, as demonstrated by its strong response management and suggested response capabilities."

"Our goal is simple – help brands build amazing digital customer experiences," said Rob Tarkoff, Lithium president and CEO. "Our placement reinforces Lithium’s leadership in social media management. This is just the beginning though, as our next wave of product enhancements and integrations are launching next week for marketers to get the most out of their investment. Watch this space – it’s an exciting time to be at Lithium."



Vendors in the report were evaluated based on a number of criteria across three main categories: Current Offering, Strategy, and Market Presence. Lithium earned the highest or joint highest score among the companies Forrester invited to participate in the report in the following areas:

Response
Content
Partnerships
Pricing transparency
Target market
Revenue growth

Lithium was also included in Forrester’s March 2017 "Vendor Landscape: Social Marketing Technology" report. This report speaks to Lithium’s origins and strengths stating, "Many of today’s social suites have grown out of solutions from providers that used to offer just one piece of the social technology pie. Origin is important because it offers a glimpse into the solutions’ core strengths and needs for complementary capabilities. For example, Lithium Technologies, which offers a well-known community platform, recently released a complementary social content publishing tool."

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Posted by Veronica Silva Cusi,, news correspondent
Source: Lithium

Date Posted: Wednesday, June 14, 2017



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