Reston, VA, USA, Aug 2017 -- Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, introduced Clara, an intelligent agent powered by Clarabridge’s Text Analytics engine that allows brands to understand the Voice of the Customer (VOC) across multiple channels including surveys, social media, contact center and more.
"Clara has been built to be the most accurate, actionable and emotionally intuitive intelligent agent in the customer experience space," said Fabrice Martin, SVP of Product Management at Clarabridge. "We started with surveys because—as our customers are well aware— due to survey fatigue it is increasingly difficult to draw out the root cause driving customer feedback and determine the required action. Clara provides a better way for large organizations to take confident action in the context of what matters most to your customers."
"Harnessing customer feedback is only as good as your ability to accurately understand it," said Mark Bishof, CEO of Clarabridge. "Our text analytics engine is simply the best and most reliable in the industry, and we’re thrilled to introduce this ground-breaking use of our technology through Clara. Clara drills down to the true sentiment of what your customers are actually saying, permeating that actionable feedback across your organization. This type of AI-driven technology will separate the leaders from the laggards in the CX Revolution."
Starting this summer, Clarabridge customers will have access to Clara’s capabilities, first in Beta and later as Generally Available software as part of the Clarabridge CX Suite.
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, August 21, 2017
ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today.