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CX Company to Invest to Fuel Expansion of its Business in Europe

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CX Company, whose DigitalCX customer engagement platform supports cusotmer interactions, has announced that it will invest to accelerate its bid for leadership in Europe's fast growing digital customer engagement market.

The money will be used to underpin its technology roadmap, to expand the company's sales and marketing infrastructure in European markets, and to establish a professional service partner network that will make growth rapidly achievable.

"Growth in the digital customer engagement market is exponential, fuelled by consumers' growing desire to interact, transact, access information and run their lives via digital devices," says CX Company CEO, Dirk jan Dokman. "It is being enabled by rapid accelerations in artificial intelligence (AI), natural language processing and conversational interfaces; technologies pioneered within our cloud-based, as-a-service DigitalCX platform. We are investing to ensure that DigitalCX continues to evolve as a foundation on which our clients can build highly differentiated digital solutions to engage customers in an increasingly connected world."

The investment funds have been raised by the sale of CX Company's social engagement business, which includes its Amsterdam-based Social Customer Engagement Centre, as well as a further investment by one of the company's founding private investors. The consortium that has bought CX Company's social engagement business is headed by Tobias Walraven and Ludo Raedts. Walraven was a non-executive director of CX Company from 2008 to 2015 and Ludo Raedts is a founding director of CX Cmpany who has led its social engagement business for several years. The new social engagement business will operate as The Webcare Company.

"By selling to trusted friends and experienced business colleagues we have secured the future of a business we continue to care deeply about," says Dirk Jan. "At the same time, we have secured funds to accelerate growth in CX Company without diluting its ownership. Our owner-led management team can continue to focus on long term strategic growth."

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Date Posted: Thursday, October 13, 2016



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