Chicago, IL, USA, June, 2017 -- DialogTech, a provider of actionable marketing analytics for phone calls, unveiled a new direct integration with Facebook and Instagram, enabling advertisers to use insights from phone call conversions to more effectively measure return on ad spend and target customers who want to connect by calling. Part of the DialogTech solution for social advertising, the integration enables brands and agencies to view attribution and intelligence on callers within Facebook Ads Manager alongside click data.
"Phone calls are not only a natural conversion path for smartphone users, they are an important step in the customer journey for many of social media’s biggest advertisers, including businesses in automotive, travel, financial services, retail and tech," said Irv Shapiro, CEO of DialogTech. "DialogTech makes it easy for marketers to take a data-driven approach to driving calls and customers from Facebook and Instagram ad campaigns, increasing their impact on business results."
"Thanks to Facebook’s powerful targeting options, the callers we generate from our ad campaigns are some of the best converting leads," said Camila De Bierre, Social Media Specialist at Westgate Resorts, one of the largest resort developers in the world. "DialogTech shows us exactly how our Facebook ads drive callers that become customers, so we can optimize performance for what’s really working. We’ve also seen great results using DialogTech data to target past callers and new lookalike audiences with Facebook ads encouraging them to re-engage over the phone."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, June 12, 2017
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