Chicago, IL, USA, Nov 12, 2015 -- DialogTech, the provider of end-to-end call attribution and conversion platform for data-driven marketers, announced the release of technology called SpamSentry. Part of the DialogTech Voice360™ platform, SpamSentry is an adaptive, machine-learning application that stops fraudulent and unwanted calls before they reach a company's sales team, and prevents spam call data from appearing in the analytics that marketers depend on to measure the performance of mobile marketing campaigns.
To measure the effectiveness of their mobile marketing campaigns, marketers use unique phone numbers to track and analyze the inbound phone calls generated by mobile searches, ads and websites. When spammers and robodialers call these numbers, it pollutes the attribution data marketers depend on to understand campaign performance and creates havoc for sales teams receiving marketing-driven phone calls.
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, November 16, 2015
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