© ContactCenterWorld.com

Bahrain's MESK Holdings Centralizes Communications with Avaya and Fakhro


Manama, Bahrain, Dec 21, 2016 -- MESK Holdings, ag hospitality, food and beverage company, in collaboration with Fakhro Communications, has successfully deployed communications solutions from Avaya to improve connectivity, increase staff efficiency and reduce operating costs.

Founded in 2005, MESK owns and operates a group of local and international dining establishments in  locations throughout Bahrain. MESK wanted to replace its existing PBX system with a centralized IP telephony system that would allow the company to provide customers with a single contact number that could reach any establishment, while also allowing it to better monitor quality of service and call volumes.

By deploying the Avaya solutions, MESK has connected the head office with its different outlets, and enabled centralized voice mail and recording functions. Callers can reach any restaurant using the same number, while the company can monitor and record agents located in each branch. By doing so, resources in different branches can be easily shifted to help another when call volumes rise, reducing wait times and abandoned calls. The company can also use business analytics to capture data and intelligence to address staff resourcing requirements, such as identifying peak periods in advance. The centralized system has also helped MESK to cut implementation and support costs.

Jassim Rahma, IT Manager, MESK Holdings, said: "Fakhro Communications proposed Avaya's system as the solution to our previous problems -- which have now been successfully addressed thanks to the partnership's true understanding of our unique requirements. We wanted a unified system that would allow us to seamlessly connect our outlets while providing our customers with easier access to our restaurants over the phone. With the Avaya solutions in place, we have been able to streamline our business, which, in turn, is enabling us to deliver a better customer experience than ever before."

Sam Georges Sarraf, Country Manager - Bahrain, Avaya, said: "Customer experience is key to success in all industry today, and organizations of all sizes need to provide the right levels of service. Our solutions enable businesses to deliver the personalized experience that makes the difference between successful interactions and lost customers. Avaya, in partnership with Fakhro Communications, is proud to provide MESK with the solutions that have digitally enhanced their business."

Mohamed Hasan, Director Business Development, Fakhro Communications, said: "As the owner of a large number of dining establishments across the nation, MESK needed a trusted partner who could travel alongside them and identify and address their business needs. Centralization and resource optimization will enable them to deliver superior customer experience. Avaya's communication and collaboration solutions are the perfect fit for MESK, helping to ensure increased staff productivity and customer loyalty. We are excited to be a part of their growth and success as they expand further and will provide continued and consistent support."


Posted by Veronica Silva Cusi, news correspondent
Source: http://www.einnews.com

Date Posted: Monday, December 26, 2016

About ContactCenterWorld.com
ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today.