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DialogTech and Yext Announce New Partnership


Chicago, IL, USA, June, 2017 -- DialogTech, a provider of actionable marketing analytics for phone calls, announced a new partnership and integration with Yext, the global digital knowledge management provider. The integration, which is now available via the DialogTech call tracking app listed in the new Yext App Directory, makes it easy for marketers to measure the quantity and business impact of phone calls to any location generated from their Yext-managed listings, including those on Google, Facebook, Yelp and more.

"DialogTech is proud to be the first and only call tracking provider selected in the Yext App Directory," said Jonathon Schuster, Vice President of Product Management at DialogTech. "Phone calls are critical touch points in the local customer journey for many industries, including franchises, automotive, retail, insurance and financial services, healthcare and home services. Yet most marketers struggle to understand how many calls they generate to each location, what happens on those calls and their impact on sales. DialogTech provides marketers with those insights and more."

"Leads generated through phone calls from online listings are a fundamental data point for businesses to understand in order to drive business, but can be challenging to quantify," said Marc Ferrentino, Chief Strategy Officer of Yext. "The DialogTech integration in the Yext App Directory gives marketers an easy way to measure and hone this important source of revenue."


Posted by Veronica Silva Cusi, news correspondent
Source: DialogTech

Date Posted: Thursday, June 22, 2017

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