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Doxim Introduces Integrated Closed-Loop Campaign Management


Markham, ON, Canada, Jan 31, 2017 -- Doxim, a provider of customer engagement software for financial service organizations, announces integration of Doxim Email Marketing with Doxim Customer Relationship Management (CRM). Doxim CRM is an integrated component of the Doxim Customer Engagement Platform (CEP).

With this new release of Doxim CRM, users can create and execute email campaigns, with multiple customer communications, broadcast at specified times, that support lead generation and lead nurturing programs. These email broadcasts are triggered from Doxim CRM, with customer channel preferences fully respected and optimized. 

"Most financial service marketers are extremely busy, so anything that helps them work more efficiently and more effectively is welcome", said Nicole Sturgill, principal executive advisor at CEB TowerGroup. "Integrating comprehensive email marketing capabilities right into a CRM platform helps them execute customer outreach campaigns smarter and faster."

With this release, Doxim is also integrating Doxim eBrochures into Doxim CRM so that eBrochure functionality can now be accessed directly via the Doxim CRM user interface. This allows customer service representatives (CSRs) and other CRM users to quickly and easily send product and service brochures to clients, without having to leave the CRM application. 

"We built our Customer Engagement Platform specifically for banks and credit unions, and we spend a lot of time talking to our clients about new capabilities they want to see", said Chris Rasmussen President & CEO. "By integrating Doxim eMail Marketing and Doxim eBrochures into Doxim CRM, we are responding to their need for a single customer engagement platform that offers integrated tools to manage one to one and one to many email programs and campaigns."


Posted by Veronica Silva Cusi, news correspondent
Source: Doxim

Date Posted: Monday, February 6, 2017

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