WNS DecisionPoint Releases Research Report on 2017 US Retail Holiday Spending
New York, NY, USA & Mumbai, India, Dec, 2017 -- WNS (Holdings) Limited (NYSE: WNS), a provider of global Business Process Management services, has published the results of a 2017 U.S. Retail Holiday spending report through WNS DecisionPoint, the company’s thought leadership platform designed to provide companies with strategic business insights. The report analyzes spending comparisons and shopper purchase curves based on a survey of over 3,000 consumers across the U.S.
"The purchase journeys of shoppers in the retail industry are becoming more complex even as they continue to look for a higher level of personalization and digitization. WNS DecisionPoint™ has developed two proprietary analytical models — Consumer Decision Trees and Shopping Inhibitor Index. These models provide insights into customer journeys across various formats, and track major irritants that customers have while shopping in stores. These insights will enable companies to target customers effectively, drive personalization and increase revenue," said Akhilesh Ayer, Head – Research & Analytics, WNS.
The holiday report analyzes shoppers’ cadence across product categories and compares trends from the previous year. Some key highlights from the 2017 report include:
- The average customer is expected to spend 21% more than last year
The report also tracks the impact of digital retail on the extended ecosystem and provides themes for retailers to enhance the in-store shopper experience.
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Wednesday, December 27, 2017
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