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Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers

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San Francisco, CA, USA, June 20, 2017 -- Lithium Technologies announced a series of enhancements to Lithium Social Media Management that include: integrations with ad automation tools Brand Networks, Nanigans, and Smartly to give marketers the ability to manage paid and organic content together; integration with social listening platforms Netbase and Synthesio that empower marketers to make intelligent decisions; all-new competitive benchmarking; and sophisticated mobile publishing capabilities for Android and iOS.

"Marketers know they must provide better digital customer experiences, but it’s becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors," said Rob Tarkoff, president and CEO at Lithium. "With this next generation of our social media management product we want to make things simple for brands to manage digital at scale within one unified, integrated platform."

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Posted by Veronica Silva Cusi, news correspondent
Source: Lithium Technologies

Date Posted: Friday, June 23, 2017



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