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Alliance Data Signs Agreement to Manage Credit Card Program for Diamonds International


Plano, TX, USA, June 20, 2017 -- Alliance Data Systems Corporation (NYSE: ADS), a global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio-based card services business, a premier provider of branded private label, co-brand and commercial credit programs, has signed a new multi-year agreement to provide private label credit card services for Diamonds International.

"This enhanced credit card program, in partnership with Alliance Data, will allow us to significantly expand the Diamonds International customer base and increase brand affinity by offering compelling financing offers, a simplified application process and convenient account management tools," said Albert Gad, co-founder of Diamonds International. "As a 'tier one' jeweler for U.S. cruise lines, we continue to define luxury in ports of call throughout the Caribbean and Alaska as well as through our website. Our credit program will provide a level of convenience and flexibility that makes our quality merchandise accessible to even more travelers and online shoppers."

"Diamonds International is a true category leader with a history of providing a memorable shopping experience for the finest in luxury goods and we are privileged to embark on this new relationship," said Melisa Miller, president of Alliance Data's card services business. "As a true partner for the entire customer journey, we'll use our extensive promotional financing and cross-channel marketing expertise to enhance existing strategies to keep the Diamonds International family of brands top-of-mind with customers."


Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data

Date Posted: Friday, June 23, 2017

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