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SAP Helps Customers Fly to New Heights with Modern Airline Retailing


Walldorf, Germany, Sept, 2017 -- SAP SE (NYSE: SAP) announced a new release of its SAP(R) Hybris(R) Commerce, travel accelerator, making it simpler for airlines to meet the demands of today's digital traveler. With this travel-specific commerce solution, airlines can maintain consistent pricing and promotions across channels – Web, mobile, kiosk, sales desk, on-board/in-flight, contact center and distribution – providing the experience consumers expect.

"The way consumers research and book their travel is experiencing a fundamental shift, driven largely by the digital revolution," said Matthias Goehler, senior vice president and head of industry solutions, SAP Hybris*. "With the booking process no longer linear, airlines who rely on indirect distribution for sales will face major challenges when competing in a digital world that demands a 'retail-centric' approach. The travel accelerator for SAP Hybris Commerce, which follows IATA's NDC standard, offers advanced travel retailing and merchandising capabilities that meet contemporary business demands to drive business growth."

"The NDC standard transforms the way air travel is sold through the travel agent channel by addressing today's distribution limitations," said Yanik Hoyles, director, New Distribution Capability Program, IATA. "Fully compliant with the 16.2 schema version, the release of SAP Hybris Commerce, travel accelerator, joins NDC players who are supporting airline efforts to provide enhanced customer experiences."


Posted by Veronica Silva Cusi, news correspondent
Source: http://www.prnewswire.com

Date Posted: Monday, September 25, 2017

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