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Telstra Announces Unified Communications Solution Liberate

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Melbourne, Australia, Sept, 2017 -- Telstra has announced Liberate, a unified fixed and mobile communications and collaboration solution native to the telco's core network, developed in partnership with BroadSoft.

Telstra has announced a new unified communications and collaboration solution called Liberate, allowing customers to transition from fixed to mobile calls natively within the Telstra core network.

Executive director of Global Products for Telstra Enterprise Michelle Bendschneider said the UC solution, announced during the annual Telstra Vantage conference in Melbourne, was "intuitively named" for what it is designed to do: "Liberate" the workforce by enabling greater flexibility.



"It is an Australia-first truly converged at the network layer fixed and mobile telephony solution for collaboration. Very relevant for our large enterprises with big front-line staff at managed customer experiences, customer care contact centres, and others, and it is also relevant to the small business which wants to have the skin of a large business for customer service.

"At a grassroots level, it absolutely taps into our strengths as a great connectivity provider of fixed and mobile networks, brings the two together; at a business level and at a technology level, it allows us to put that together and to create an opportunity for our customers to shift their workloads seamlessly, to follow the pattern and the behaviour of how employees need to work and want to work," she explained.

"The way it works underneath is we are pushing the call from the [Telstra network] to the BroadWorks environment, so that the call is itself managed by our BroadWorks implementation, and we also used our internal development resources to fine tune some of the experience," Carraro told ZDNet.

"So it's a combination of internal Telstra both at the application level and the network level of course, as well as BroadSoft as the telephony partner."

Telstra had in April announced entering a multi-year deal with BroadSoft to provide unified communications, collaboration, and contact centre services to Australian enterprises, deploying its UC applications across Telstra's IP Telephony (TIPT), Digital Office Technology (DOT), and Session Initiation Protocol (SIP) Connect solutions.

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Posted by Veronica Silva Cusi, news correspondent
Source: http://www.zdnet.com

Date Posted: Monday, September 25, 2017



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