What does it mean to your company to achieve "Highly Commended" status in the Contact Center World Awards?
Since the nomination was submitted directly from our customer detailing the success they’ve achieved with Echopass’ on-demand solutions, and then validated by your panel of judges, the recognition for Echopass is two-fold. We’re honored that Contact Center World’s judges recognize the business value Echopass provides to its customers.

Do you believe that recognition is a great esteem builder and can help create workplace loyalty and build a sense of community?
Industry recognition is always a morale boost to our employees, or any company that receives these types of awards. Our goal at Echopass is to solve our customers’ most pressing call center problems by providing them an on-demand, always-on, guaranteed and end-to-end call and contact center solution. When we are acknowledged for delivering on this promise, both our employees and our customers share in that sense of accomplishment.

In what way do recognition from coworkers and managers differ from third party recognition or what we call peer recognition?
The most significant difference is that third party recognition is a form of validation that reinforces that our industry values what we do. Internal recognition or that from a partner is certainly nice to receive, but customer/industry or what you call peer recognition is a bit more meaningful.

What makes an external award recognition program unique and more meaningful, such as the Contact Center World Awards?
It’s the difference between providing “technology” and “enabling results”. Our value is in the results we deliver for our customers. As such, the Contact Center World Awards are meaningful because they are solely based on the impact our solutions provide to enable our customers to achieve what they could not achieve without our services.

Do you feel that participating in an external awards program judged by your peers has more value than one judged by a panel of industry vendors?
Any impartial judging holds value whether from industry vendors or peers. Recognition from a variety of judging panels with different perspectives demonstrates the value we provide to our customers is not limited by any single point of view.

How does your achievement as a Highly Commended Entrant benefit the image and status of the contact center and its staff in the eyes of shareholders, executive board members and customers?
Within the hosted call center marketplace, customer adoption and award recognition help raise the tides for all the industry’s boats. Since on-demand call centers have yet to reach market maturity, recognition for our innovation and for our customer’s success helps create awareness not only for Echopass, but also for the industry at large. Consequentially, the elevated awareness and demonstrated proof of our results and their impact on our customers helps accelerate overall market growth and benefits the image and status of the industry as a whole.

About Bruce Dresser:
Bruce Dresser, CMO, is responsible for all Echopass marketing activities, corporate and product positioning, and business strategy. Previously he was the founder and president of Tenth Dot Solutions Marketing Consulting. Dresser has held executive marketing, sales, product and business development roles at Sybase, Pacific Telesis (now ATT) and several start-ups.

About Echopass Corporation:
Echopass Corporation provides advanced IP-based call and contact center solutions as a service for mid-to-large enterprises and government agencies through its unique EchoSystem(tm) service integration platform. Only Echopass delivers the promise of on-demand, always on, guaranteed, and end-to-end solutions that are both affordable and fully integrated with client’s existing customer contact applications and voice or data technologies.