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Find a partner that you trust. As we can see with different shows, there are lots of people that will want to sell you their own particular products. The problem is, if they don’t have an understanding of the strategic direction of the business, you may not get the solution that neatly fits in to the long term strategies of the business. Find a partner that will take the time to learn more about your business and understand more about your long term objectives, then use the skills that they have to introduce the partners that would best deliver that long term strategy. - Russell Attwood - CEO, Call Centre Technology (CCT)
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