Article : A Word of Advice
Sometimes success is based on just one thing, a golden egg. If you had to give just one tip (that you believe is perhaps the most important tip) to another manager in a contact center, what would your tip be? We asked industry professionals for their top pearls of wisdom for success.
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"It's easy to cut back on investment in your people during lean times. It's also suicidal over the long run. Don't do it." |
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| - Lee Waters, Managing Partner/CEO, Clear Harbor, LLC, United States | |
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"Communicate the value effect of service on the brand and revenue to senior officers in both direct line reporting and to the areas of marketing and sales." |
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| - John Cockerill, President, The Taylor Reach Group, Canada | |
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"While data is king, people skills cannot be overlooked in teleservices in either an outbound or inbound setting. In sales terms, "You do not have because you do not ask."" |
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| - Stephen Dawson, Director of Communication & Strategic Planning, The Heritage Company, United States | |
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"Coaching, coaching, coaching. This is what will enable your centre to outperform all others" |
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| - Ann Mayer, Director, Telephos Ltd, New Zealand | |
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"Combine the art and science for great customer service" |
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| - Natalie Calvert, Managing Director, Calcom Group Ltd, United Kingdom | |
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"Your focus must be on the customer. At Epicor, we pride ourselves on working closely with the customer to build a successful foundation for their future growth and profitability. Epicor never forgets that it’s the company’s responsibility to help assist customers in maximizing the value of their Epicor solution because we know that our company’s success is directly tied to the success of our customers." |
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| - Dan Whelan, Senior Vice President - Worldwide Support, Epicor Software Corporation, United States | |
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"Your agents are your most valuable asset." |
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| - Lori Greiving, Director of Business Development, ACS, Inc., United States | |
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"Sell your department." |
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| - Brian Tuley, Director of IT, Midco, United States | |
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"Make your first line managers the focus of success." |
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| - Craig Mento, CEO, NexxLinx, United States | |
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"Focus on the human capital... if you already have the technology." |
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| - Carlos Pinto, Director, Reditus, SGPS, Portugal | |
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"Manage your contact centre using metrics." |
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| - Akeem Adebayo Ajayi, Director of Finance & Administration, Contact Solutions Limited, Nigeria | |
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"My tip would start with Employee Engagement! All the call center tools available are only as good as the people that you hire and engage. Make sure all members of management have everyday access to all employees (face to face is preferable). This could be a small gesture such as a greeting; weekly 1:1 meetings and monthly awards and team meetings. I truly believe if you take care of your people - they will take care of your business." |
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| - Yolanda Perez, Director, American Heart Association, United States | |
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"Flexibility – Your organization must be willing to change and change quickly to meet the evolving needs of your customers." |
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| - Sue Tasse, VP North American Operations, Percepta North America | |
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"Everything starts with Employee Engagement. I speak of our NPS as our key metric however that would not be possible without motivated, inspired, engaged employees. If you have staff that are energized and believe in what they do and feel a part of the bigger picture you will in turn have a successful Sales & Service organization." |
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| - Phil Taylor, Head Of Sales & Service Toronto, ING Direct, Canada | |
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"Cherish your customers." |
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| - Chris Thomson, Managing Director, AllnOne Ltd, Ireland | |
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"Patience! Listen to your agents, have compassion and give them a second chance to make a strong comeback. We all have an off-day every now and again." |
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| - Richard Blank, CEO, Costa Rica's Call Center, Costa Rica | |
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"Don’t be afraid to challenge your team to greatness." |
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| - Gordon Pullan, Assistant Vice President, MassMutual Financial Group, United States | |
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"That tip would be to make sure that the contact center environment promotes excellence, continuous improvement and challenges CSRs to always be at their best. This includes instilling the understanding of customer expectations at the CSR level and obviously praising performance when the CSR is consistent or goes the extra mile for the customer." |
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| - Keith Newman, Vice President Marketing, Contact Centers of America, United States | |
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(www.ContactCenterWorld.com),
The Global Association for Contact Center Best Practices & Networking
Published: Thursday, March 11, 2010
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