Article : Always Room For Improvement
In your opinion, do you believe the customer service you get today from other companies is better or worse than it was say 5 years ago? We asked contact center professionals for their views on this question, as they would know the state of customer service best.
- a survey by Joss Jalbert, ContactCenterWorld.com
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"Definitely customer service is better than it was 5 years ago, due to many new standard metrics in the industry, software development, company process optimizations etc." |
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| - Nina Kokorska, Reporting & Planning Manager, Callpoint New Europe, Bulgaria | |
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"It is still a mixed bag but I think customer service has improved overall as it has been a key differentiation with a down economy. With many products and services price is no longer the area they can differentiate themselves from the competition, it is about the quality of the company's customer service now." |
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| - Jonathan Judd, Business Development Manager, inContact, Inc., United States | |
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"Yes, customer service is improving in Europe. More and more companies realize that due to the choices they make regarding service and quality, they can retain customers or lose customers." |
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| - Marco de Jager, Director, Active Communications Europe, Netherlands | |
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"The service has become worse in my opinion. The time I have to wait until my call is connected has increased. The time until my question is answered / my problem is solved has increased, partly because agents do not know basics. An example: I asked German pay-tv operator Sky to change my STB-card from satellite to cable. I had an older cable-STB and mailed all the details to Sky so they could send me the right card. After more than 3 months and several cards that could not be initiated, Sky told me that my STB was too old and I had to buy a new one. With the details I had given them, I would have expected the answer right at the first time." |
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| - Steffen Wuth, Managing Director, Unternehmensberatung, Germany | |
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"Worse. The pressure on most service providers to deal with scale has robbed the interaction of the most basic of human qualities. The personal touch. This was inevitable given changing life styles and is an invisible price being paid for "progress". While all kinds of technologies and processes can be put in place to deal with the new realities – the fundamental fact is that in the changed environment that quality that was a part of service is lost forever." |
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| - Ashok John, Assistant Manager, Servion Global Solutions, India | |
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"I get better service from centers in the United States than I do overseas. The Indian Service Desks seem to be the worst." |
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| - Jennifer Anderson, Director Client Support, Manpower, United States | |
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"Worse. More companies focus on efficiency rather than effectiveness. All the blah, blah, blah about how important you are, Mr./Ms. Customer - as you get placed on hold for ten minutes. How about staffing up to meet the demand?" |
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| - Roy Fuchs, CFO, MFN, LLC, United States | |
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"I never think in terms of better or worse in relationship to comparing the present with the past. I believe that customer service is changing and acknowledges the fact that the internet 2.0 will impact business and customer relations. And that is the big change; relationships are - in a commodity world - less dominant." |
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| - Fred Zimny, Call Center - Operations Manager, UVIY, Netherlands | |
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"Yes, service is worse for the most part. It is most unfortunate that as important as customer service is, companies become complacent and slowly degrade on the level of customer service they provide. Employees just don’t seem to care and one has to wonder whatever happened to "wowing" your customer. Being from Toronto, one does not have to look very far for a prime example, our transit operator, the TTC (Toronto Transit Commission). A lot of bad press just recently around the poor customer service they are providing, and instantly there is a fresh push to improve their image and the service they provide." |
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| - Arnold Ward, Head of Client Services, ACW, Canada | |
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"Probably worse because so many call centres have moved their services off-shore." |
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| - Jon Pickles, Director, Pro EQ Limited, United Kingdom | |
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"I think it is generally better as more companies have realised the importance of great service and are using it to differentiate themselves. However, this is relative as I still don't believe customer service is that impressive and the companies that do deliver are still exceptions. There are just more of them than 5 years ago." |
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| - Darren Young, Business Development Director, Customer Service Network, United Kingdom | |
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"Worse due to the either overworking of existing employees, overutilization of call routing, or overdependence upon offshore - and less aware - resources." |
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| - Steve Callahan, Practice Development Director, R E Nolan Company, United States | |
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"The options available are more today, however the service aspect has decreased. Service teams that actually answer calls do not have as much experience with related products and services. IVR based systems allow for much more efficient handling of day to day enquires." |
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| - Kevin Raul, Manager Operations, Respondez, India | |
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"I think in general it's much better. The main reason for this is that most organisations now have much greater visibility or awareness when things aren't going well, and some are now even taking the most appropriate action to fix things that aren't going so well. This wasn't really the case five years ago." |
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| - Robert Wint, Senior Vice President Marketing, EMEA, Verint Systems , United Kingdom | |
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"Better. Whilst still a long way to go, the message that Customers need to receive better treatment seems to have got through to most organisations I deal with. A recent example was IKEA's delivery service sending texts at pre-determined intervals in the process to keep me informed and involved with the delivery. Excellent job well done. I believe it is handled by DHL although branded IKEA." |
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| - Ian Hamerton, NCC Manager, National Health Service Blood & Transplant, United Kingdom | |
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"Unfortunately the manner of providing customer service has remained unchanged as the same practices mistakenly dubbed as "best practices" migrate from one country to another and from one industry to another. End of the day the experienced managers being hired by other companies and industries bring to the table what they have been doing for the past 20 years. |
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| - Aditya Bhalla, Practice Head, Innovation Practice, QAI Global Service, India | |
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"In most industries slightly better as there is more awareness of what people want, however as consumers we are becoming more demanding." |
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| - Natalie Clayton, Marketing & Communications Manager, Merchants, South Africa | |
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"It is difficult to say that customer service has improved over the past five years because most companies are still being held back by their legacy communications systems. Businesses have solutions in place that are acting as a straight jacket and restricting their ability to be flexible to customer needs. Unfortunately, until a company upgrades the technology available to contact centre operatives it will be impossible for them to improve the level of service offered to customers." |
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| - Jonathan Grant, CEO, New Voice Media, United Kingdom | |
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"In general, better. However, companies seem to rely on tiered escalation and automation insomuch that their methodology only serves to exasperate the situation. A human touch is always preferred." |
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| - Donald Gillis, Sales and Marketing Manager, Dynamic Instruments, United States | |
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"Worse - American work ethic continues to deteriorate as the majority of customer service personnel believe their low wage base requires less than excellent service levels and effort. Until Corporate America understands their life blood is in the front lines, consumers/ customers will be ill-served by low wage, neophytes incapable of serving the needs of a more savvy and informed public. |
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| - Dan Akre, President, UNI Partners, Inc, United States | |
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"Better as Companies are more aware of the need to differentiate themselves from competition on more than price" |
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| - Jane Symonds, Customer Services Manager, Fortis Insurance , United Kingdom | |
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"Better - More companies have improved customer service and have more communication channels for customers to contact them therefore meeting customer’s needs. Awareness on the importance to provide excellent customer service and the benefits of doing this has increased although some specific sectors still have a long way to go. Those companies that provide a better service do this by ensuring that they have robust processes in place for staff selection in correctly identifying agents who have the right skills, passion and attitude to meet and exceed customer expectations. As agents are the most expensive asset companies committed to customer service train and develop staff to enhance skills and knowledge." |
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| - Christine Bryant, Head of Contact Centre Management, Wunderman, United Kingdom | |
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"I believe is better. Customer Service is a differentiation now between companies where the one who doesn't provide a great CS could be kicked out of the business." |
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| - Axel Alcocer, Operations Manager, Unifica Teleservices, Mexico | |
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"Similar, although I the intent is better. That is, companies better understand the need to offer good customer service and try, but have not matured their processes or business rules to enable that to happen - so you end up no better off. Added to this is the explosion in ways you can contact companies and interact, and companies often do not understand how to offer good customer service across these new touch points." |
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| - Jared Mortlock, Service Channel Manager, Telecom New Zealand Ltd, New Zealand | |
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"Better. From my experience dealing with complains, the turnaround time has been faster. Back then we were ok with 5 regular working days, now the expectation of 5 working days are no longer there. Now it's 24hrs, 7 days a week and immediately solved." |
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| - Aminudin Zainodin, Senior Manager, Ambank (M) Berhad, Malaysia | |
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"In general I think that customer service is poor which creates an opportunity for customer focused companies to truly stand out from the crowd" |
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| - Jack Burdick, Sales & Service Operations Manager, Ingersoll Rand, United States | |
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"For the most part I think companies are hurting and are putting a real effort toward customer service." |
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| - Marianne Wright, Sales , Telmart Institute of Marketing, United States | |
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"Worse. Agents are not empowered to make decisions." |
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| - Khilona Radia, Director, iGrowth International Business Consultants, South Africa | |
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"I think it is dependent on the industry it relates to as to whether the expected and achieved standards of customer attention and service have indeed become noticeably heightened, but on the whole the customer has most definitely become a focus of commercial interest, along with the need to retain their existing customer-base and find upselling opportunities individually through customer relationship management techniques. This change in attention has indeed lead, in my opinion, to an escalation in generically better standards of customer service that I have received within the past few years." |
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| - Sarah-Jane Heber-Hall, Operations Director, ComputerTel Limited, United Kingdom | |
About ContactCenterWorld.com:
Contact Center World.
(www.ContactCenterWorld.com),
The Global Association for Contact Center Best Practices & Networking
Published: Tuesday, April 27, 2010
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