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Article : Email, Phone or Live Chat Support: How to Best Serve Your Customers

Kevin Schloemer

Kevin Schloemer
General Manager
5C Alliance
Add Contact

In technical support there are generally 3 options for providing the customer support services needed by your customer: Email, Live Chat, and Phone. Each one has its own advantages depending on the nature of your products or services. As a rule of thumb, you should choose the support system(s) that will make your customer most comfortable and satisfied. But how do you know which form is best for your company? Here are some advantages of email support, live chat support and phone support.


Email Support:

Cheapest form of support

  • No need for expensive telephone equipment or land lines
  • Best for companies with global customers
  • Free for customer to receive help

Does not need to be 24/7 support

Will lead to reduced number of phone or live chat contacts

  • Customers who have requests or need solutions that do not need to be solved immediately can use this form

Provides a clear written solution to questions or requests

  • Can clearly explain instructions

Easily recorded

  • Possible to transfer conversation if further help is needed
  • Can improve on quality by reviewing conversations

Flexible time frame

  • Does not require immediate response

Lessens the need for native speakers

  • Foreign accents are no longer a problem

2013 Top Ranking Performers conferences

Live Chat Support:

Cheaper form of support

  • No need for expensive telephone equipment or land lines
  • Best for companies with global customers
  • Free for customer to receive help

Provides real time support

  • Solutions can be provided immediately
  • No "on hold" waiting time

Creates trust and reliability

  • Customers feel confident that they can receive help immediately
  • Customers feel that serving them is important to you

Customer representative receive all necessary information

  • Can ask the right questions and receive information immediately

Easily recorded

  • Possible to transfer conversation if further help is needed
  • Can improve on quality by reviewing conversations

Saves time

  • Representatives can handle more than one customer at a time

Lessens the need for native speakers

  • Foreign accents are no longer a problem


Phone Support:

Provides real time support

  • Solutions can be provided immediately

Creates trust and reliability

  • Customers feel confident that they can receive help immediately
  • Customers feel that you appreciate their business

Customer care representative receive all necessary information

  • Can ask the right questions and receive information immediately

Customers feel comfortable

  • Most customers are most comfortable with phone support
  • Helpful to people who are less technologically savvy

Personable

  • A helpful friendly voice can calm irritated customers

Secure

  • Does not depend on the internet to provide customer support

How you provide technical support services depends largely on your clientele. In most cases, providing a multitude of customer care support service options is best so that the customer can choose what they are most comfortable with.


About Kevin Schloemer:
After obtaining a Master of Science Degree in Business Administration from the Rotterdam School of Management and a Master’s degree in European Management from the Community of European Management Schools, Kevin worked for nine years in the Strategy department of the global management consultancy firm Andersen Consulting. In 2005 Kevin joined 5CA, where he was first responsible for Operations and from 2006 on for Organization Development. Since 2007 he is also General Manager of 5CA Argentina.

About 5C Alliance:
5CA was founded in 1998 by senior members of one of the world’s imaging devices companies and has been growing steadily, and profitable, ever since. 5CA was set up in order to cope with the challenges that many companies continually deal with when it comes to providing their customers with effective and efficient customer support. 5CA provides worldwide 24/7 technical support and customer care, offering these services in 20 different languages. Using the latest contact center technologies, 5CA strives to offer uniform customer treatment, regardless of the contact media chosen by the customer. Our goal is to ensure the highest level of quality of service, which serves to value both our clients and employees in the best way possible.

Published: Tuesday, March 30, 2010

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