Article : Email, Phone or Live Chat Support: How to Best Serve Your Customers
In technical support there are generally 3 options for providing the customer support services needed by your customer: Email, Live Chat, and Phone. Each one has its own advantages depending on the nature of your products or services. As a rule of thumb, you should choose the support system(s) that will make your customer most comfortable and satisfied. But how do you know which form is best for your company? Here are some advantages of email support, live chat support and phone support.
Email Support:
Cheapest form of support
-
No need for expensive telephone equipment or land lines
-
Best for companies with global customers
-
Free for customer to receive help
Does not need to be 24/7 support
Will lead to reduced number of phone or live chat contacts
-
Customers who have requests or need solutions that do not need to be solved immediately can use this form
Provides a clear written solution to questions or requests
-
Can clearly explain instructions
Easily recorded
-
Possible to transfer conversation if further help is needed
-
Can improve on quality by reviewing conversations
Flexible time frame
-
Does not require immediate response
Lessens the need for native speakers
-
Foreign accents are no longer a problem
Live Chat Support:
Cheaper form of support
-
No need for expensive telephone equipment or land lines
-
Best for companies with global customers
-
Free for customer to receive help
Provides real time support
-
Solutions can be provided immediately
-
No "on hold" waiting time
Creates trust and reliability
-
Customers feel confident that they can receive help immediately
-
Customers feel that serving them is important to you
Customer representative receive all necessary information
-
Can ask the right questions and receive information immediately
Easily recorded
-
Possible to transfer conversation if further help is needed
-
Can improve on quality by reviewing conversations
Saves time
-
Representatives can handle more than one customer at a time
Lessens the need for native speakers
-
Foreign accents are no longer a problem
Phone Support:
Provides real time support
-
Solutions can be provided immediately
Creates trust and reliability
-
Customers feel confident that they can receive help immediately
-
Customers feel that you appreciate their business
Customer care representative receive all necessary information
-
Can ask the right questions and receive information immediately
Customers feel comfortable
-
Most customers are most comfortable with phone support
-
Helpful to people who are less technologically savvy
Personable
-
A helpful friendly voice can calm irritated customers
Secure
-
Does not depend on the internet to provide customer support
How you provide technical support services depends largely on your clientele. In most cases, providing a multitude of customer care support service options is best so that the customer can choose what they are most comfortable with.
About Kevin Schloemer:
After obtaining a Master of Science Degree in Business Administration from the Rotterdam School of Management and a Master’s degree in European Management from the Community of European Management Schools, Kevin worked for nine years in the Strategy department of the global management consultancy firm Andersen Consulting. In 2005 Kevin joined 5CA, where he was first responsible for Operations and from 2006 on for Organization Development. Since 2007 he is also General Manager of 5CA Argentina.
About 5C Alliance:5CA was founded in 1998 by senior members of one of the world’s imaging devices companies and has been growing steadily, and profitable, ever since. 5CA was set up in order to cope with the challenges that many companies continually deal with when it comes to providing their customers with effective and efficient customer support.
5CA provides worldwide 24/7 technical support and customer care, offering these services in 20 different languages. Using the latest contact center technologies, 5CA strives to offer uniform customer treatment, regardless of the contact media chosen by the customer. Our goal is to ensure the highest level of quality of service, which serves to value both our clients and employees in the best way possible.
Published: Tuesday, March 30, 2010
Editorial Comments
Related Editorial
- Challenges In Implementing a Multi-Channel Contact Center
- Ten Things You Should Know About Security and PCI Compliance When Using Cloud-Based Contact Centers
- Polish Firm 4Life Direct Wins Global Awards - Interview with Bruce Howard
- World’s Best Contact Centers and Contact Center Practitioners Announced at Stunning Gala Awards Gala
- Hutchison Team Success in Global Awards
- Go Mark, GoResponse! ...UK Company Flying the Flag!



















