Article : Recruiting with People in Mind
'Our people are our greatest asset'. How often does one hear that? And how many people really feel that their employers mean it?
At Loop, acknowledging the importance of people starts right from the beginning of the process. Everyone in Loop is a talent scout, because everyone at Loop knows that sharing the company values of Working Together, Customer Focus, Leadership, Professionalism and Achieving Success is what makes a great Loop employee in any role.
Existing employees know about vacancies before they are advertised internally, so that they can tell their friends and relatives, and managers hand out 'scout cards' do anyone who has shown good customer service, wherever they are.
A key part of recruitment at Loop is the way it reflects many of the features that will characterise employment with Loop, helping to bring about a good match.
Our culture is perfectly characterised in our recruitment campaign - a relaxed and informal approach typified by a big armchair and slippers, using our people. The Loop slippers have been a great success at events!
In short, people going through the recruitment process really do get a good insight into what working for the company will be like, and the best possible opportunity to assess honestly whether they will be comfortable there. The result of this focus on 'real' recruitment and on values rather than skills is that the turnover figures dropped from 32% in the year ending 2001/2002 to 20% at the end of 2002/2003 – plus of course Loop's appearance in both the Sunday Times 100 Best Companies to Work For 2003 and the Financial Times 50 Best Workplaces 2003 and 2004, both of which are primarily based on a survey of employees' opinions.
Published: Tuesday, July 06, 2004
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