Case Studies : Parkland Health & Hospital System
“Since our agents are not assigned to a specific work station, we needed the ability to easily retrieve call recordings regardless of where the agent was sitting when the call was taken." - Sheila Cook-Dolciame, R.N., M.S.N., C.N.S.
Director Of Call Center Operations
Parkland is part of the Dallas County Hospital District and the primary teaching hospital for the UT Southwestern Medical School. It is nationally recognized for its specialty medicine areas, including epilepsy treatment, arrhythmia management, and diagnostic cardiology. The trauma and burn centers are internationally renowned. The Regional Burn Center at Parkland, established in 1962, has treated more burn patients than any other civilian burn center in the world. Parkland Health & Hospital System has 7000+ employees, 983 beds, and is located on a large campus near downtown Dallas with connections to multiple outlying health centers and school-based clinics.
Accessing Over A Million Calls Per Year
Parkland explored the potential for development of an organized call center for some time before enlisting the consulting services of Sheila Cook-Dolciame, a registered nurse, call center veteran and expert in the field of telephone triage. Careful consideration of existing and future direction was needed. It included upgrading Parkland’s telecommunications equipment and IT systems to meet the needs of a call center environment.
“A good call recording system was a must,” recalls Cook-Dolciame. “Parkland required a solution that would allow a high volume of calls to be recorded. More importantly, the call recording system had to allow quick call retrieval regardless of the agent’s station location,” she added. After a thorough evaluation and needs assessment, the process of purchasing such a system was initiated. A key factor in Parkland’s decision to choose HigherGround Praetorian™ was the software’s ability to meet the requirement of accessing call recordings quickly by using a variety of factors and fields such as the agent’s name, station extension, date and time of call, and the caller’s phone number. “We knew it was what Parkland needed,” said Cook-Dolciame.
The call center model has proven very successful. The call abandonment rate is consistently less than 10% with an average speed of answer less than 18 seconds for non-emergency calls. “We are heavily dependent on the capabilities provided by HigherGround Praetorian™ to accomplish this. It has allowed us to maximize our cross-training efforts as well as to provide prompt agent feedback and coaching to ensure a high level of service to our customers,” reports Cook-Dolciame. Callers are given direct access to knowledgeable professionals who can provide valuable information or are quickly referred to the appropriate resources within the Parkland Health & Hospital System. “It's a very simple system to use and virtually turnkey. It has worked so well that several other areas in the hospital have joined in and are also using the system.” - Sheila Cook-Dolciame, R.N., M.S.N., C.N.S.,
Improving Customer Service
Parkland’s Call Center Operations Department conducts a comprehensive Quality Improvement Program. All calls are recorded and saved for later access. The historical review of these calls provides agents with valuable training for best-practices on situations that require immediate and accurate responses.
Parkland upgraded its system with HigherGround Mentor™ in 2003 to further expand its capabilities. The upgrade has allowed more detailed feedback to agents. “The screen capture feature is wonderful. It has added eyes to our ears. We can now see what agents are doing on their computer screens at any point in a call,” said Cook-Dolciame. “It’s almost like sitting next to the agent when a historical quality audit is done.”
In addition to improving agent performance, the ability to view an agent’s navigation through fields and screens has also led to improvements in the triage software application they use. It has resulted in improved ease-of-use and efficiency.
“As the first point of contact with Parkland Health & Hospital System for many customers, we are extremely proud of the high level of customer service we provide to our community. When the initial interaction is a positive experience, it leaves a very good and lasting impression among the population we serve,” stated Cook-Dolciame.
About Parkland Health & Hospital System:
Parkland Health & Hospital System has provided community healthcare services to the residents of Dallas County, Texas since it was established in 1894. It was recently named as one of America’s best hospitals by U.S. News & World Report for the 11th consecutive year.
About HigherGround, Inc.:
HigherGround, Inc. is a developer of call recording software, monitoring solutions and reporting tools for call centers. HigherGround’s proven solutions provide business intelligence for sound decision making and bottom-line control for compliance monitoring, risk management and performance improvement.
Published: Tuesday, April 10, 2007