Part 8 of 13 part feature where we ask members for their views on resolutions for the contact center industry. Today's resolution: Make sure all your staff are highly trained in customer service before they handle even 1 call and that you regularly assess their customer service skills
"Good - Years to build a reputation - moments to lose it!!"
"Agreed. In an environment where almost all types of calls are becoming complex, it's critical that all staff especially front line and their managers including till VP level are trained on systems and customer service so that the right service is provided on regular/escalated calls."
- Divyan Gupta, Senior Associate Vice President, Centrica Plc., India
"This is a must and compulsory training."
- Zaliha Awang, Head of 999 Response Centre, Telekom Malaysia, Malaysia
"In reality, this may not be feasible as the headcount is meant to assist the floor. Good basic foundamental training complete with tests (90% passing mark) for staff in the initial phase followed by regular coaching is better. Staff needs to practice their learnings in live calls."
- Alice Ho, Customer Service Director, TNT Express, Singapore
"This approach is a must for effective customer service. The customer neither knows nor cares how long the agent has been on the job--they are interested in their needs and issues. Regular assessment is the key to continuous improvement."
- Stephen Dawson, Vice President of Communication & Strategic Planning, The Heritage Company, United States
"Absolutely....but should NOT have to be a resolution...especially #8."
- Katie S. Burdorf, Partner, WDG Consulting, LLC, United States
- Erin Southworth, Director of Service, Service Impact, Australia
"Agree"
- Yvonne Parker, Call Center - Operations Manager, Cleveland Clinic, United States
"Absolutely spot on. however, live interaction handling scenario has a role of its own in Professional development and i believe mock call sceario(s) in training can not replace it."
- Hunain Bin Bashir, Manager BPO Operations, Ufone, Pakistan
"Good - This one needs no explanation - however requires a firm resolution to ensure that inductions are planned, training is assessed and coaching and feedback occurs regularly."
- Ardiela Savahl, Group Customer Service Manager, Goodyear, South Africa
"Good- All staff should be well trained in customer service before they handle even 1 call to ensure a consitent customer experience."
- Sanyu Kibuuka, Call Center - Manager, MTN, Uganda
"It is good as the customers pay our salaries and we are here because of the customers.Customer is the king and we need to ensure that we offer them best of the services as well as give the good listening ear."
"A good resolution. New staff are fully trained on different sectors of the policy and put on the telephone to answer enquiries on one sector at one time until trained in all aspects. They should be monitored regularly at 6 months interval with test questions to ensure that they fully understand the policies of the organisation and its changes."
"I completely agree. Usually, call center dynamics do not allow for such luxuries and resources are forced to be on calls without proper training and assessment. Better call volume forecast and continuous assessment of the staffing requirements can prove useful. Also, internal SLAs for better coordination between HR, Training and Work force Management can be very effective."
- Rashid Mohammed, General Manager, Abdul Latif Jameel (Toyota), Saudi Arabia
"Agreed. Customer care is paramount."
- Mark Lipman, Sr. Director of Sales & Country Mgr., Plantronics Inc., Canada
"Good, it is also for calibration process in the contact center"
"i agree QA is important - recording their calls and coaching is essential"
- Phyllis Wasmuth, Support Center Manager, CH2M HILL, United States
"TRUE"
- Vummitti Lakshmi Narayana, GM Operations, Primoris, India
"This is on-going. Our staff after completing about 1 month's of training hav e to pass a competency test before going on the floor to take the 1st call."
- Pauline Low, Senior Manager and Head, Contact Center, NTUC INCOME , Singapore
"Good."
- Tony Puskarik, IT Manager - Voice, Connextions, Inc, United States
"We have added an additional week to our training and conduct weekly assessments prior to Consultants handling any calls. Our Quality team closely monitors new Consultants and we coach for constant improvement"
- Patti Thomas, Sales and Service Operations Manager, Eastlink, Canada
"Excellent ...we are looking at contact center industry as a profession and we are looking to build professional customer service :- hence, it follows that we need to be constantly trainign, coaching and guiding towards excellence"
"Training is one stage, but, more importantly, they should be qualified (after passing the test & internall interview) to take calls and continuous evaluation, feedback, correction\improvement is part of proffessional life anyway !"
- Lakshminarasimha K, Regional Manager, Infosys, India
"Yes, agree. Putting an untrained personnel only serves to mar the image of the company they are representing."
- Jacqueline Chin, Manager, Data Synergo, Malaysia
"Disagree with first part but agree with second part. (Ps. It is best to have unique suggestions in each question). Staff are not highly trained in customer service for a number of months as this is a very complex function and it requires initial training, experience, further training, more experience and advanced training for them to be highly trained. As for the regular assessments, I agree that this is essential not only for measuring the skills but also for continually improving them."
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