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2012 Resolution #8: Trained Staff

Part 8 of 13 part feature where we ask members for their views on resolutions for the contact center industry. Today's resolution: Make sure all your staff are highly trained in customer service before they handle even 1 call and that you regularly assess their customer service skills

 

"Good - Years to build a reputation - moments to lose it!!"

- Tammy Carroll, Senior Operations Manager , Saga Services Ltd, United Kingdom

"Agreed. In an environment where almost all types of calls are becoming complex, it's critical that all staff especially front line and their managers including till VP level are trained on systems and customer service so that the right service is provided on regular/escalated calls."

- Divyan Gupta, Senior Associate Vice President, Centrica Plc., India

 

"This is a must and compulsory training."

- Zaliha Awang, Head of 999 Response Centre, Telekom Malaysia, Malaysia

 

"In reality, this may not be feasible as the headcount is meant to assist the floor. Good basic foundamental training complete with tests (90% passing mark) for staff in the initial phase followed by regular coaching is better. Staff needs to practice their learnings in live calls."

- Alice Ho, Customer Service Director, TNT Express, Singapore

Improve Business


"This approach is a must for effective customer service. The customer neither knows nor cares how long the agent has been on the job--they are interested in their needs and issues. Regular assessment is the key to continuous improvement."

- Stephen Dawson, Vice President of Communication & Strategic Planning, The Heritage Company, United States

"Absolutely....but should NOT have to be a resolution...especially #8."

- Katie S. Burdorf, Partner, WDG Consulting, LLC, United States

"Very essential"

- Nitin Mahajan, Technical Support Manager, Infosys Technologies Limited, India

 

"Yes"

- Peng Kim Ng, Call Center - Manager, DHL International (S) Pte Ltd, Singapore

"Agreed"

- Erin Southworth, Director of Service, Service Impact, Australia

 

"Agree"

- Yvonne Parker, Call Center - Operations Manager, Cleveland Clinic, United States

"Absolutely spot on. however, live interaction handling scenario has a role of its own in Professional development and i believe mock call sceario(s) in training can not replace it."

- Hunain Bin Bashir, Manager BPO Operations, Ufone, Pakistan

"good - this is an SOP."

- Jackelene Aquino, Human Resource And Office Administration Department Head, PARAGON INTERNATIONAL CUSTOMER CARE LTD., Philippines

"Yes, all staff should pass tests before they pick up their first live call"

- Angie Tay, Country Director, Teledirect Pte Ltd, Singapore

 

"Yes you cannot loose a call"

- Marcos Gorgolas, CEO, Grupo PYD, Argentina

"Agree, & geographical challenges can be overcome by ensuring an effective monitoring / mentoring and evaluation system"

- Rajesh Pillai, Operations Manager, Mahima Technology, India

 

"Good; to make sure that they know how to deal with customers ."

- Elham Benchekroune, Call Center Manager, National Air Services, Saudi Arabia

"Most important yet most difficult thing to sustain and maintain."

- Salman Wajid, Head of Contact Center & Support Center, Zong (China Mobile Pakistan), Pakistan

 

"Good"

- Sarah-Jane Wilson, Operations Director, Foschini Retail Group, South Africa

 

"Good - another great resolution!"

- Gabriel Fulton, Vice President Strategy and Growth, OCIS Group, Australia

"good resolution - to maintain our critical error accuracy and contact standard compliance"

- Cut Noosy, General Managers, XL Axiata, Indonesia

 

"Good. Softskill is a key to interact with the customer, and hard still is how professional the knowledge about the product."

- Chris Wu, Director, MiTAC International Corp., Taiwan

 

"Good - This one needs no explanation - however requires a firm resolution to ensure that inductions are planned, training is assessed and coaching and feedback occurs regularly."

- Ardiela Savahl, Group Customer Service Manager, Goodyear, South Africa

 

"Good- All staff should be well trained in customer service before they handle even 1 call to ensure a consitent customer experience."

- Sanyu Kibuuka, Call Center - Manager, MTN, Uganda

"It is good as the customers pay our salaries and we are here because of the customers.Customer is the king and we need to ensure that we offer them best of the services as well as give the good listening ear."

- Daman Adlakha, Managing Director, Trends Consulting Private Limited, India

 

"A good resolution. New staff are fully trained on different sectors of the policy and put on the telephone to answer enquiries on one sector at one time until trained in all aspects. They should be monitored regularly at 6 months interval with test questions to ensure that they fully understand the policies of the organisation and its changes."

- Philip Chung, Senior Estates Officer, Housing & Development Board, Singapore

 

"Training is crucial in every call centre. If they don't have the skills they should not be on the phones."

- Angie Naidoo, Manager, Nedbank, South Africa

 

"Yes, systems operation training is no substitute for great customer service skills."

- Simon Gould, Cal Centre Manager, GP Access After Hours, Australia

 

"agreed"

- Prashant Yagnik, Chief Deliver Officer India Telecom Operations, Aditya Birla Minacs Worldwide Limited, India

 

"absolutely"

- Leanne Onstott, Call Center Director, Art.com, United States

"Is this a resolution that is required? It seems obvious."

- Martin Jukes, Management Consultant, Mpathy Plus, United Kingdom

"Good- First impression last long."

- Sahadat Hossain, Operation Manager, ZAP Technologies Ltd., Bangladesh

"I completely agree. Usually, call center dynamics do not allow for such luxuries and resources are forced to be on calls without proper training and assessment. Better call volume forecast and continuous assessment of the staffing requirements can prove useful. Also, internal SLAs for better coordination between HR, Training and Work force Management can be very effective."

- Rashid Mohammed, General Manager, Abdul Latif Jameel (Toyota), Saudi Arabia

"Agreed. Customer care is paramount."

- Mark Lipman, Sr. Director of Sales & Country Mgr., Plantronics Inc., Canada

"Good, it is also for calibration process in the contact center"

- Muhamad Subhan, Business Development Director, Teleperformance Indonesia, Indonesia

"i agree
QA is important - recording their calls and coaching is essential"

- Phyllis Wasmuth, Support Center Manager, CH2M HILL, United States

 

"TRUE"

- Vummitti Lakshmi Narayana, GM Operations, Primoris, India

"This is on-going. Our staff after completing about 1 month's of training hav e to pass a competency test before going on the floor to take the 1st call."

- Pauline Low, Senior Manager and Head, Contact Center, NTUC INCOME , Singapore

 

"Good."

- Tony Puskarik, IT Manager - Voice, Connextions, Inc, United States

"We have added an additional week to our training and conduct weekly assessments prior to Consultants handling any calls. Our Quality team closely monitors new Consultants and we coach for constant improvement"

- Patti Thomas, Sales and Service Operations Manager, Eastlink, Canada

 

"Excellent ...we are looking at contact center industry as a profession and we are looking to build professional customer service :- hence, it follows that we need to be constantly trainign, coaching and guiding towards excellence"

- Judy George, Senior Manager - Human Resources ( Recruitment), Scicom Sdn Bhd., Malaysia

 

"Training is one stage, but, more importantly, they should be qualified (after passing the test & internall interview) to take calls and continuous evaluation, feedback, correction\improvement is part of proffessional life anyway !"

- Lakshminarasimha K, Regional Manager, Infosys, India

 

"Yes, agree. Putting an untrained personnel only serves to mar the image of the company they are representing."

- Jacqueline Chin, Manager, Data Synergo, Malaysia

 

"Disagree with first part but agree with second part. (Ps. It is best to have unique suggestions in each question).
Staff are not highly trained in customer service for a number of months as this is a very complex function and it requires initial training, experience, further training, more experience and advanced training for them to be highly trained.
As for the regular assessments, I agree that this is essential not only for measuring the skills but also for continually improving them."

- Alan McKay, Director, Continuity Design, Australia

 

"Well, make sure that at least one is trained to handle all the complaints created by the others"

- David Hoare, Director, DJH Associates, United Kingdom

 

"I agree, this is so important."

- Jose Rodas, Call Center - Manager, atento guatemala, Guatemala

 

"Good - This helps the staff feel better and gives our customers a better experience."

- Penny Lewis, Manager, Customer Satisfaction and Quality, Intermec, United States

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Related Executive Interviews
2012 Resolution #13 - ????
2012 Resolution #7: Suggestions to Improve Service
2012 Resolution #10: Information
2012 Resolution #6: Measuring Customer Satisfaction
2012 Resolution #4: Queue
10 Questions for Industry Professionals - Exclusive Series Part 10

About ContactCenterWorld.com:
Contact Center World. (www.ContactCenterWorld.com), The Global Association for Contact Center Best Practices & Networking

Date Published: Tuesday, January 10, 2012
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