Executive Interview : Customer Service & Loyalty: Part 3
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"In short, the answer is a no. I still need to remind companies to check my records to get what I want. The funniest thing I see is that companies push you to a self serve option to redeem your loyalty points. How is that for being loyal!" |
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| - Wang Teck Heng, QA & Training Manager, Contact Centre, NTUC Income Insurance Co-operative Limited, Singapore | |
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"Yes, I do believe there is a correlation. I think the easier and more pleasant your service experience is, the more likely you are to go back, because you don't remember that experience as a hassle. According to Forrester Research, 45% of US online adults are very likely to abandon an online purchase is they can't find a quick answer to their question. So good service can make or break business." |
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| - Jessica Cody, Marketing Manager, Creative Virtual, United States | |
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"There are only few companies which really pay attention to the consumer's loyalty. They really appreciate your loyalty giving you excellent service. But... most of big companies do not pay attention to the consumers' loyalty. They have loyalty programs or churn management, but, very often they have exactly the same offer or service for everyone. What is more, they use churn management only when consumer decides to change supplier. This is not working." |
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| - Rafal Szary, Project Manager, Institute for International Research, Poland | |
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"Yes I do, however that loyalty starts with the purchase experience and the expectations set through branding and advertising. In a past life we found that the biggest influence on customer satisfaction and loyalty was in the expectations we set during the purchase process. If we met or exceeded we normally created advocates. If we fell short, while we could correct it in service/support we had a customer who was "at risk" so to speak. ." |
| - Michael Shrader, SVP, Strategic Alliances, SATMAP, Inc, United States | |
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"Absolutely, one of the key drivers for loyalty is how consumers are treated. The customer experience is fundamental to this metric and the organizations that get it are the ones that thrive in the new economic reality." |
| - Mohan Nair, Project Manager, Nair Consulting Group, Canada | |
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"Yes, if you get good service you are happy with a supplier and do not actively seek to chage unless the price is out of sync with the marketOften when you call a custoemr service centre there is a problem so addressing problem rapidly helps to maintain good will" |
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| - Lesley Hansen, Marketing Director, TeleWare Plc, United Kingdom | |
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"In a competitive environment with low switching costs, there is a tight correlation for me. As switching costs rise, I weigh the perceived level of improvement of switching against the costs (financial and personal) of switching." |
| - Brian Flagg, Senior Client Account Executive, Cincom, United States | |
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"Yes, this may refer to the theory of supply and demand chain management" |
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| - D Ha, Pm, CDS, Hong Kong | |
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"No - i think that the needy get more service than the "stayer's". The loudest get heard the most" |
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| - Roy Harish, Workforce Manager, Child Youth and Family Services, New Zealand | |
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"Yes, good service brings in more customer loyalty. most of my buying habits have been driven by my experience with the product and the service i have been offered. Even when something goes wrong, whats is important to me is how they handle it to provide me a solution." |
| - Roshen Joseph, Development & Support Manager, Global and AP Customer Service, DHL Express Singapore Pte. Ltd., Singapore | |
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"Yes, I do believe. As per the general of rule of Accountancy, there has to be a proper balance between Accounts Payable & Accounts Receivables. It would help bring about healthy financial ratios. The same rule applies to correlation. If this correlation is moderately or strongest positive, then it results in a healthy portfolio for the concerned individual." |
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| - Nilesh Bhanushali, Management Consultant, Hawthorn 6Sigma Quality Solutions, India | |
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"Yes if you mean "loyalty" status or level, where recognized by the company, for example frequent flyer status or long-term customer of companies such as USAA Insurance." |
| - Bill Price, President & Founder , Driva Solutions, United States | |
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"Only in high end items. AA, Hertz, Southwest, Fidelity, maybe. Others very hit and miss. Stopped thinking this several years ago." |
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| - Gary Albitz, Consultant, Executive Business Systems, United States | |
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"Completely as I will talk about them and recommend them to others (or vice versa!)." |
| - Dick Bourke, Business Development Director, Sentient Solutions, Ireland | |
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"Yes i do believe that that there is a correlation between services i receive as a customer and my loyalty towards supplier. However that is not the only criterion for my loyalty. I do look at the product offered and most importantly how I am rewarded for my loyalty" |
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| - Saurabh Mittal, Consultant , External Consultant, India | |
Published: Sunday, June 10, 2012
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