Executive Interview : Tips to Improve Customer Service
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"Make sure that at every opportunity in the sales and service cycle, you are collecting as much information as possible about the customer. Incorporating data collection into your existing processes lets you organically grow the database you need to make intelligent decisions without incurring a large, separate line item expense for harvesting customer information." |
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| - Russell Schmidt, CEO, Extenda Communications, United States | |
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"My suggestion would be to ensure that you measure FCR or First Call Resolution. Understanding how often you are able to rectify the customers issue on the first call can help you fix broken processes. |
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| - Phil Taylor, Head Of Sales & Service Toronto, ING Direct, Canada | |
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"Don't expose your internal difficulties, departments and inefficiencies to customers via processes. Design processes from the customer's perspective then figure out what you have to do internally to achieve them." |
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| - John Turnbull, Management Consultant, Customer Connect Australia Pty Ltd, Australia | |
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"Don't make assumptions about me and why I'm contacting you. Take the trouble to properly understand my needs and then take the most appropriate action. It will shorten handle times and delivered far higher first time resolution!" |
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| - Sarah Bolton, Consultant, The Accord Partnership, United Kingdom | |
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"The simpler the better. No matter what, the customer service process should always be easy and fast. Once a customer’s specific need is identified, the call should be directed to the right customer service representative." |
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| - Lisa Preuss, PR Director, Epicor Software Corporation, United States | |
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"Align your business processes so that they support the customer facing teams and empower staff to make decisions that solve customer needs without requiring layers of management approval." |
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| - Deardrian Carver, Chief Customer Relations Officer, Virginia Retirement System, United States | |
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"People are only 4% of the solution. Before focusing on monitoring, training etc, do the real work of finding out "how the work works" Focus first on failure demand and the causes of it, then move on from there. Fixing highly inefficient service processes can be relatively simple and fun if approached in the right way." |
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| - Sue Warner, Call Center - Manager, Six Sigma Student - Southampton Solent Uni, United Kingdom | |
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"Build processes with service in mind and always have an out for your agents. Ideally by empowering them to be able to make some decisions that fall outside the norm, but at the very least provide them with an avenue to move a call forward if they have exhausted all avenues. It would help the front line agents, who really want to provide great service, and it would save the customer going away unhappy." |
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| - Arnold Ward, Head of Client Services, ACW, Canada | |
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"Having a training process that focuses on the customer and how the company can help them make there experience -good Having a process that quickly resolves the customers issures with the customer feeling valued after the contact" |
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| - Marianne Wright, Sales , Telmart Institute of Marketing, United States | |
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"My advice is to understand customers, their expectations and why they are calling. After this step, companies should define customer service processes that revolve around the customers’ expectations. Customers demand more and better for less, and this is why companies must focus on them to survive in highly volatile and competitive market place. They must objectively develop and operationalize actionable customer intelligence – only then can they build, strengthen and manage customer relationships profitably." |
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| - Cathy Clarke, President, CNC Associates, United States | |
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"Put the customer at the heart of your business processes - this isn't always easy, but organisations need to be more mindful of how customers actually want to work with them. Once you've challenged your processes, you then need to make sure they are optimised to ensure cost-effective service." |
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| - Robert Wint, Senior Vice President Marketing, EMEA, Verint Systems , United Kingdom | |
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"Make sure business processes are documented and communicated to people within the call centre so that service is consistent regardless to the agent who deals with your call." |
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| - Christine Bryant, Head of Contact Centre Management, Wunderman, United Kingdom | |
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"Design the processes based on customer demand. Don't design the processes to meet internal constraints. You'll actually find that a lot of the customer demand is actually waste created by other areas of the business. Eliminating this will actually mean delivering better service at a reduced cost." |
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| - Dave Thomson, European Marketing Manager, Cisco Systems, United Kingdom | |
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"Make Marketing pay attention to the abilities of call center operations and come up with a game plan that allows front line Operations to flex to marketing efforts in a realistic way. Way too many companies just let their marketing teams throw out program after program (sometimes on top of one another) with a complete disregard as to the kind of volume it will generate and how that volume need will be met." |
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| - David Shaffer, Director, West Corporation, United States | |
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"Standardize your processes for your frontline agents then have an escalation team to handle the anomalies. The members of your escalation team should handle the isses from the cradle to the grave. Where possible, develop SOP's for the anomalies and train your frontline staff." |
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| - John Gourdin, Financial Advisor, New York Life, United States | |
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"Strive for first time resolution at all times. Customers want resolution to queries immediatley and business processes should constantly be reviewed with the objective of achieving this." |
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| - Jacqueline Naughton, Founder, BYC - Solution Delivery, South Africa | |
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"To be on the floor - listening, looking at monitors and watching facial expressions. NOTHING can help you manage, better than observing your staff as they interact with your customers." |
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| - Patricia Martin, Contact Center Manager, 1-800-PLUMBER, United States | |
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"Business process should support customer service goals: delivery, quality and efficiency. There must be an on-going push towards excellence instead of perfection in the business process delivery." |
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| - Lorna Bondoc, General Manager, Global Hotline Philippines, Philippines | |
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"Examine all the processes together. Understand that customer service is not just the "customer service reps on the phone" or the customer facing employees, but includes all the other processes that impact the customer experience (like product quality, delivery time, billing accuracy, etc.)" |
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| - Peter Fleming, consultant, none, United States | |
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"Align technology with processes. The customer must understand why he/she has to provide a piece of information and what is the benefit of doing so." |
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| - Chee-wai Ho, Business Analyst, Chee-wai Ho, Singapore | |
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"Simplify. Look at those forms, hard edits, procedural requirements, escalation for approval processes, handoffs for functionally specific steps in a process, et al. Make it easy for the person delivering the service to "WOW" your customer. Dehydrate for necessity, and then reconstruct for simplicity." |
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| - Steve Callahan, Practice Development Director, R E Nolan Company, United States | |
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"Checks and Balances also need to be built into the processes. Exceptions need to be be clearly documented to record instances and details - for the policy to be amended if required." |
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| - Rashmi Handa, Associate Director - Operations, Tech Mahindra, India | |
Published: Tuesday, June 29, 2010
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