Cuts reporting administration cost by 25% and boosts campaigns and sales pipeline visibility

London, UK, 30 August 2010 -- Cloud computing consultancy, Saaspoint, has implemented salesforce.com’s Sales Cloud 2 CRM for SQS Group, a provider of software testing. The programme was completed across seven countries in 40 working days and includes training and support.

"Thanks to Saaspoint, implementation was completed ahead of schedule and ahead of budget," said Phil Codd, Chief Market Officer, SQS, with sales responsibility for the Northern European region covering UK, Ireland, the Nordics, as well as India and South Africa.

SQS Group, which employs approximately 1,700 globally, reorganised its European operations into two regions in 2010. "Up until then sales reporting had been on an individual country basis. This involved a complex web of spreadsheets, emails and word of mouth," added Codd.

"Like many of our clients, SQS needed a CRM solution quickly to take advantage of the recovery in global markets," commented John Appleby, CEO, Saaspoint. "Like the rest of the technology sector, it was coming out of a challenging 2009, so budget was also an important issue."

Following a review of the market, SQS rejected an on-premise solution because of the lengthy time to implement plus cost. SQS selected enterprise cloud computing pioneer, salesforce.com’s Sales Cloud 2. Sales Cloud 2 helps to manage accounts, contacts, leads, marketing, opportunities, quotes, content library, analytics and forecasting. Customers also have access to Chatter, Salesforce’s enterprise collaboration tool using Social Media principles.

"We now have a central repository of our sales leads and pipeline. Not only is this information available to us in real time but we have cut the administration cost of providing it by at least 25%," commented Codd.

Another big benefit is forecasting. "We have extended our visibility and horizon out into two quarters. With the quality of the data we now have, we expect to push this out to three quarters, a huge improvement in visibility." SQS is also starting to generate real sales and revenue benefits. "Using Sales Cloud for campaigns, for example, events are much better targeted and cost-effective," said Codd.

The fact that Saaspoint operates across multi-countries was a big benefit. Saaspoint has also made Sales Cloud available to SQS on mobile devices such as iPhone and BlackBerry. "We are now really well positioned to fully take advantage of any upturn in the market, which we have identified since the first quarter," added Codd.

Posted by Veronica Silva Cusi, news correspondent
Source: http://www.sourcewire.com