United Kingdom - December 6, 2007 - No other activity evokes such passion from the public and call centre professionals alike than Outbound Contact. It is one of the key tools used by companies across the UK to acquire and service customers but if not done correctly it can cause serious damage to a company’s brand. This makes the planning and correct running of Outbound Contact absolutely key for companies undertaking this activity.
As an independent industry body promoting best practice, the Professional Planning Forum is launching their first benchmark survey specifically on this topic. It will look specifically at how organisations approach outbound calling, including areas such as technology, operational planning, campaign management and performance management. While the individual results will remain confidential to the respondent, the research will be presented at Planning for Outbound 2008 in February. In addition, to the benchmark report, the event will involve presentations around real life case studies, interactive workshops and an EXPO area where delegates will be able to speak with vendors specifically operating within this field. The event is expected to attract senior management from outbound functions across many industry sectors. The event is free to Professional Planning Forum members or for a fee. Only 100 delegates will be booked through Professional Planning Forum. As a survey respondent, you will naturally receive your own copy of the benchmark research. |