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Catalyst Fuels Its Continuous Growth With Activa's Call Recording Solution

Edenbridge, UK - 8th September 2005 - Catalyst Commercial Services Ltd, one of the UK's largest independent utilities companies, has successfully adopted Activa's Veritel call recording solution in to their own sales operations and in-house contact centre services, which are outsourced to some of its key customers.


The Veritel Pro platform captures both inbound and outbound call traffic, which averages 26,500 calls per month, for quality control, staff development, daily assessment of levels of service, verification, FSA compliance and dispute resolution purposes. Veritel Pro has already delivered significant business benefits to Catalyst in all of the identified areas and most valuably it has helped in creating a stronger and more compelling business proposition for prospective customers and new business tendering opportunities.

Catalyst operates in the highly competitive utilities market and specialises in providing bespoke solutions and management strategies for commercial electricity, gas, water, mobile and fixed line requirements to over 10,000 UK clients, including Enterprise Rent a Car, Pipex, Fire Brigade Union and Textron. Catalyst's operations, initially run from one small office with one phone and now sited in a brand new, purpose built 30-seater call centre, have been rapidly growing in an organic manner due to its consultative approach to clients and the development of an IT infrastructure able to support both current and future requirements. Catalyst's technical set up together with the expertise of its sales personnel have also enabled the company to offer outsourced contact centre services for both outbound and inbound sales to clients such as Severn Trent Retail and Utility Services and Npower.

As part of the company's commitment to ongoing customer service and the introduction of verbal sales, Catalyst identified the need for a call recording solution to serve quality, verification and compliance purposes. "The right call recording platform had to satisfy three main requirements. First, we needed a solution to support the internal sales function with quality control management and daily assessment of our staff and levels of service. Secondly, we experienced a huge growth in verbal contracts and we needed a solution for compliance and verification purposes in case of any disputes" commented Chris Hurcombe, Operations Director of Catalyst Commercial Services. "Finally, as we are FSA registered and we have to operate within strict guidelines, we felt that a call recording platform reinforces this message, and helps to maintain accurate procedures both for monitoring and compliance purposes."

Catalyst had previously used some basic call recording facility in their contact centre, which was found to be clumsy and intrusive. The Veritel Pro call recording solution is now allowing the management team to schedule and perform quality control tasks and coaching sessions when it is more convenient for them and their teams. Additionally, recorded calls can be swiftly retrieved and played back through Veritel's browser based search and replay facilities for immediate dispute resolution. Call recording as provided by Veritel Pro is also a statement for prospective clients of Catalyst's operational strength, commitment to quality and regulation compliancy, giving Catalyst an additional competitive edge when tendering for new business.

"Since we operate within the telecoms sector, we have a fundamental understanding of the vast choice of different recording solutions in the market. We felt that for overall value for money, operational support and range of value added services, the Activa's Veritel solution was a clear winner" continued Hurcombe, "After using the solution for a few months, I can honestly say that you cannot put a price on the value that the Veritel recorder has brought to our business and on the positive increase in client's perception which is fundamental to our continuous growth."


About Activa Solutions:
Founded in 1988 as CyberTech UK Ltd (formerly ASC telecom Ltd, Activa Solutions) supports over 1,000 customers in the UK and Ireland. Activa Solutions specialises in the provision of quality management and performance improvement solutions to contact centres, financial institutions, public safety operations and government organisations. Activa’s consolidated suite of tools enables contact centres to manage, monitor, assess, analyse and improve the quality of their customer interactions for maximising customer and employee satisfaction and retention


Date Published: Friday, September 09, 2005
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