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Improved Collaboration Primary Driver For Web 2.0 Technologies, Says Survey United Kingdom - May 29, 2008 - WorkLight says Internet tools such as Facebook and iGoogle are at the heart of a recent survey that reveals new figures regarding enterprise adoption of Web 2.0 technologies.
"Social networks are becoming an attractive business tool for major organizations, with companies looking to implement these technologies for both their employees and customers," said David Lavenda, VP Marketing & Product Strategy at WorkLight. "It’s consumer technologies that are driving companies to adopt these applications - tools like Facebook, iGoogle and other popular Internet services we all use at home." Still, while more than half of survey respondents confirmed that companies they work for allow access to social networking sites such as Facebook, 41 percent claimed that security remains their chief concern in offering their employees access to these tools. "This data reinforces the fact that security should be a priority for organizations implementing Web 2.0 services and tools," said Lavenda. "Organizations need to provide a secure environment for their employees, customers and partners to collaborate and access enterprise application data." WorkLight(R) Inc. develops server software products that help businesses reach customers, channels, employees, and partners securely in the places they frequent online. Through WorkLight, people get valuable information they desire, such as account status, product availability, or updates about their latest transactions. They can then take actions, for example order products or services, respond to promotions or offers, and consult with colleagues, without having to log into a portal.
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