United Kingdom - June 13, 2008 - Kuoni Travel has appointed r-cubed to undertake in-depth analysis of its direct customer database and further develop the targeting for its annual contact strategy to accelerate returns from its marketing investment.

Kuoni Travel currently uses a variety of marketing channels and mechanics to communicate with consumers, from brochure distribution through to highly targeted, personalised communications. r-cubed’s core brief will be to enable Kuoni Travel to achieve ‘more for less’, using intelligent analytics and cutting edge targeting techniques that maximise consumer relevance and marketing productivity.

The team that created the data consultancy RESU£TS R US, referred to as ‘Results’ when owned by Wegener, has re-formed to create r-cubed, and already has several well known companies as clients. They provide what many clients keep seeking: an integrated approach to results-led planning, analytics and computing.

Naomi Wilkinson, Head of Marketing at Kuoni Travel, says: "The travel industry is constantly evolving, with significant changes in distribution in the last 5 years. With r-cubed’s proven track record, I’m looking to them to rapidly unlock the untapped power within our direct database to maximise its bottom-line impact here at Kuoni."

Jon Epstein, Managing Director of r-cubed, says: "r-cubed have extensive, relevant experience in many sectors of 'making data speak', including the travel industry. Kuoni has an enviable premium position in the UK. We are delighted to have been entrusted with this brief."

Date and Time Posted: Thursday, June 12, 2008 11:16 AM

Printer friendly version

-Back To Top-

| Request Information from CRM & Contact Center Suppliers | About ContactCenterWorld |
| Advertise CRM & Contact Center Solutions | Link to this site |
| Submit CRM and Contact Center Content | Contact Us | Privacy Policy |
| Recommend this site to other CRM & Contact Center Professionals | Disclaimer |

©ContactCenterWorld.com 1999-2009
The Global Support Organization For Contact Center Professionals & the place for information on:
Computer Telephony Integration (CTI), Contact Center & Customer Service Associations, Contact Center & Help Desk Certification, Contact Center Analytics, Contact Center Automation, Contact Center Compliance, Contact Center Consultancy, Contact Center Design, Contact Center Furniture, Contact Center Location, Contact Center Management, Contact Center Message Boards, Contact Center Software, Contact Center Trends, Contact Management, Cost per Call, CRM, Customer Interaction Management (CIM)