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Pluris Introduces Marketing Optimization And Recommendation Engine (MORE)™ United States - December 13, 2007 - Pluris Inc., a provider of fully integrated, multi-channel marketing solutions, today announced the release of its Marketing Optimization and Recommendation Engine (MORE)™, a unique package of advanced analytics, recommendation engine and optimization engine that provides not only product recommendations, but optimized offer and messaging directives for the retail outlet, call center and Internet. 
The MORE engine optimizes all aspect of communication at the point of sale, aligning the optimal offer at just the right point in time when the customer will be most receptive. Messages are delivered during customer initiated “conversations”– well above the fray and “clutter” of outbound direct mail, emails, and other mass media. “Getting the right message to the right consumer at the right point of contact may seem near impossible,” said Michael Caccavale, CEO of Pluris. “But MORE enables companies to execute a consistent, cohesive messaging approach throughout an entire organization, giving campaigns a cohesive face to the consumer and aligning the optimal offer with the right opportunity.” “MORE translates customer insight into actionable, point-of-sale talking points, empowering service and sales personnel to feel confident in their handling of individual transactions,” said John Pitek, VP of Marketing for Adelphia. “It increases a company’s value to customers by providing meaningful offers that generate trust and loyalty between company and consumer, with minimal impact to either call handle time or web site bounce rate. The MORE solution was exactly what our organization needed to help us realize incremental unit growth opportunities.” Pluris offers industry experience in marketing strategy and technology development to deliver marketing solutions that extend from targeting and segmentation to comprehensive, integrated programs for managing campaigns and database platforms. Developed for marketers, by marketers, Pluris offers a unique set of services and solutions that enable Fortune 1000 companies to significantly improve their marketing and service efforts.
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