SALT LAKE CITY -- Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, announced today that it has partnered with uSamp, a provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s growing Business-to-Business and Business-to-Consumer online survey sample database offers easy access to qualified survey respondents that will aid in the success of Allegiance client programs.

Allegiance is the provider of Voice of the Customer (VOC) software, which gathers both solicited and unsolicited customer feedback from multiple channels to provide insights that can be acted upon immediately to improve the customer experience. The partnership with uSamp allows for Allegiance to provide panel capabilities within the Allegiance Engage platform. This integration will make it easier for Allegiance customers to target a general population or a targeted group of qualified survey respondents.

"Allegiance and uSamp are focused on helping companies uncover and act on customer insights. Therefore, we see uSamp’s services as very complimentary for our clients," said Adam Edmunds, president and CEO, Allegiance. "We are excited to be able to provide extended services to our clients through our partnership with uSamp."

"With our global network of eight million respondents and on-demand SaaS solutions, uSamp is pleased to provide an insight-based business solution for Allegiance," said Justin Wheeler, VP and GM at uSamp. "Companies rarely experience this kind of instant access to the voice of their customers. There is a natural affinity between our brands, as we both believe in the power of this voice to change business decisions."