April 10, 2012 -- Call centre and customer interaction provider, Inter-Active Technologies, continues to show signs of measurable growth and success across Africa, following the establishment of a new joint venture with Celpay Limited – known as Inter-Active Zambia – in October 2011.

Inter-Active Technologies, a provider in multi-channel customer service solutions, services large blue-chip companies in South Africa; Celpay Limited is widely recognised as a provider in the mobile banking and payments sector.

Inter-Active Zambia’s director Jacqui van Staaden points out that Inter-Active Zambia has been established to ensure professional and efficient customer service across multiple market segments in Zambia, and she is confident the new business will provide unrivalled turnkey business solutions based on the needs of local clients.

"Inter-Active Technologies and Celpay Limited have the vision and commitment to create a flagship call centre in Zambia, thereby enabling clients to benefit from combined years of experience in the call centre environment. By combining forces, our service offering to clients will be low-risk and will assist to minimise costs, maximise time and improve overall efficiency," she explains.

"This exciting venture will allow both companies to provide their respective strengths and work seamlessly toward greater market presence and improved customer offerings through synergies in product, technological innovation and market penetration."

Celpay chief executive officer Lazarus Muchenje points out that Celpay is an established mobile services operation in Zambia, and he believes the company’s expertise, combined with Inter-Active Technologies’ customer services delivery channels, will place Inter-Africa Zambia in the ideal position to create value-added service provisions across Africa in the mobile services arena, which is recognised as a key growth area for mobile operators.

Despite continued threats of another international economic downturn, Van Staaden remains confident that 2012 will be a year of significant growth for Inter-Africa Zambia.

"We are looking forward to launching at least three new customer service centres in Zambia in 2012, along with the development of new products and services aimed at mobile markets locally. Our partnership with Celpay and selected financial service providers positions us to increase our revenue, by providing services to a larger customer base."

She concludes by adding that penetration of the African customer service markets is essential for Inter-Active Technologies in 2012.

"Inter-Africa Zambia is our launch pad for increased market penetration in Africa, as it will allow us to increase revenue channels, in addition to expanding our expertise into the continent. This will ultimately enhance the return on investment for Inter-Active Technologies as a key service provider to Inter-Africa Zambia."

Posted by Veronica Silva Cusi, news correspondent
Source: http://www.bbqonline.co.za