Atlanta  Aug. 16, 2012 -- Jacada, Inc., a global provider of customer service technology designed to simplify the interaction between businesses and their customers, has appointed veteran technology executive Guy Yair as Co-Chief Executive Officer (Co-CEO).

Mr. Yair was previously appointed as Senior Vice President and General Manager, EMEA and APAC in mid-2011 and is now appointed to the role of Co-CEO to share the leadership of Jacada alongside Co-CEO Gideon Hollander.

Mr. Yair has previous experience in the high tech and communications industries as former General Manager of Enterprise LOB for Alvarion, a high tech equipment manufacturer. He has a strong financial and operational background, as well as extensive sales and marketing experience selling to large global companies utilizing both direct and channel-based sales programs. Mr. Yair also has held executive management positions at Rad-Bynet Group leading both Marketing and Sales. He holds an Executive MBA from Tel Aviv University Recanati School.

At Jacada, Yair will oversee Global Business and Operations. His focus will be on developing strategic global partnerships and local sales channels for both the new mobile customer service product line, Jacada Mobile Agent, as well as expanding the traditional customer service product lines.

Together with Jacada senior management, Mr. Yair anticipates driving significant new business and taking the company to new heights in the customer service arena.

"I am very pleased to have Guy join me in leading Jacada with his extensive experience in building innovative go to market platforms and penetrating new markets", said Gideon Hollander, founder and Co-CEO for Jacada. "Guy’s leadership will be critical in the launch of our new product visual IVR product, Jacada Mobile Agent, which represents the next generation of technology connecting customers with companies."