April, 2011 -- The New-Delhi based Kinobeo Software Pvt Ltd, which runs a group buying site, has raised Rs 9 crore from Info Edge India Ltd, which runs the recruitment portal Naukri.
The funds will be used to grow the base, as well as to increase the focus on customer service, said MyDala CEO and founder Anisha Singh, speaking to Techcircle.in. According to her, the repeat user ratio is currently at 30 per cent, up from 23 per cent in December.
Founded in September, 2009, MyDala.com raised Rs 1.1 crore funding from PE veterans Ajay Relan and Jayanta Basu, besides two unnamed US investors in 2010.
MyDala claims that it will be reaching a million users this month, with an unusually good season. So far, the company has notched up Rs 3.5 crore in savings for its users. "We want to give users values. That is our philosophy. MyDala users are active and they are high buyers. So merchants are happy with the return on investment," she said.
Today, MyDala has over 3500 merchants and is adding 800 more per month. It caters to nine cities and is planning to expand to 36 more. The company is also offering pan-India deals.
It has recently invested in online marketing efforts through SEM and continues its viral marketing strategy. The company has hitch-backed on existing networks as part of its viral marketing. In February, MyDala launched a travel deals section on its site and offered 350 deals so far. Currently, there are six travel offers available on the site and the company claims that the section is popular. Besides direct relations with hotel suppliers, it is now partnering with a leading travel website and is doing several deals with other OTAs, Singh said.
On how it will fare against other travel deals sites, Singh said, "I think the entire group buying segment in India is still trying to figure out where the evolution is and we are carving out our own niches. Travel deals, in my opinion, are an early niche to be trying in the market."
Recently, a fashion flash sales site also launched a travel deals section with discounted rates at select luxury hotels and resorts in India.
About ContactCenterWorld.com: Contact Center World.
(www.ContactCenterWorld.com),
The Global Association for Contact Center Best Practices & Networking
Don't have a current membership with ContactCenterWorld.com?
become a member and connect with the rest of the Contact Center Industry at ContactCenterWorld.com here
Forum Profile
Job Title:
(Display this on the Forum)
Company:
(Display this on the Forum)
Neither the Administrators of these forums, or the Moderators participating, are responsible for the privacy practices of any user. Remember that all information that is disclosed in these areas becomes public information and you should exercise caution when deciding to share any of your personal information. Any user who finds material posted by another user objectionable is encouraged to contact us via e-mail. We are authorized by you to remove or modify any data submitted by you to these forums for any reason we feel constitutes a violation of our policies, whether stated, implied or not.
This site may contain links to other web sites and files. We have no control over the content and can not ensure it will not be offensive or objectionable. We will, however, remove links to material that we feel is inappropriate as we become aware of them.
By pressing the "Agree" button, you agree that you, the user, are 13 years of age or over. You are fully responsible for any information or file supplied by this user. You also agree that you will not post any copyrighted material that is not owned by yourself or the owners of these forums. In your use of these forums, you agree that you will not post any information which is vulgar, harassing, hateful, threatening, invading of others privacy, sexually oriented, or violates any laws.
If you do agree with the rules and policies stated in this agreement, and meet the criteria stated herein, proceed to press the "Agree" button below, otherwise press "Cancel".
If you have any questions about this privacy statement or the use of these forums, you can contact the forum administrator at: rajw@contactcenterworld.com
-medium-logo.jpg){kind=logo}
