New Mobile Service Provider Justifies Entrance to Market
23 November 2010 -- Latest Australian mobile entrant Amaysim claims there is room for the company in the crowded mobile service provider market.
CEO, Rolf Hansen, said what makes Amaysim different from other providers is price and customer service.
"Our call centre is based in Australia because as beautiful as India and the Philippines are, there is nothing like talking to someone in the same country," he said.
The company offers sim cards run on the Optus 3G network and plans to entice consumers with call rates of $0.15 a minute on any network at any time, SMS messages for $0.12 each and data at $0.50 a megabyte. It is also offering a no minimum term contract.
Hansen said the company is only targeting consumers who live in metropolitan areas of Australia.
"There are 15.2 million people in Australia who pay for mobile plans out of their own pocket so there is plenty of opportunity in that consumer space," he said. "We don’t want to be everything to everyone."
According to research commissioned by Amaysim, two thirds of some 1093 respondents Australians are dissatisfied with their current service provider, with the most common complaints including high costs (30 per cent) and poor customer service (23 per cent).
Complex pricing and confusing cap plans are also problematic for mobile phone users, with 81 per cent unaware of the reasons why a flagfall fee is charged at the start of each call and over three quarters considering it a rip-off.
Hansen said the company has no plans to open retail stores and plans to keep costs down by operating through a retail website where the sim cards can be purchased for $2.
However, the sim cards will also be available at over 2000 retail outlets including 7-Eleven, Harvey Norman, Woolworths Petrol and Newslink.
Simyo operates in Germany, Belgium, The Netherlands and Spain.
About ContactCenterWorld.com: Contact Center World.
(www.ContactCenterWorld.com),
The Global Association for Contact Center Best Practices & Networking
Don't have a current membership with ContactCenterWorld.com?
become a member and connect with the rest of the Contact Center Industry at ContactCenterWorld.com here
Forum Profile
Job Title:
(Display this on the Forum)
Company:
(Display this on the Forum)
Neither the Administrators of these forums, or the Moderators participating, are responsible for the privacy practices of any user. Remember that all information that is disclosed in these areas becomes public information and you should exercise caution when deciding to share any of your personal information. Any user who finds material posted by another user objectionable is encouraged to contact us via e-mail. We are authorized by you to remove or modify any data submitted by you to these forums for any reason we feel constitutes a violation of our policies, whether stated, implied or not.
This site may contain links to other web sites and files. We have no control over the content and can not ensure it will not be offensive or objectionable. We will, however, remove links to material that we feel is inappropriate as we become aware of them.
By pressing the "Agree" button, you agree that you, the user, are 13 years of age or over. You are fully responsible for any information or file supplied by this user. You also agree that you will not post any copyrighted material that is not owned by yourself or the owners of these forums. In your use of these forums, you agree that you will not post any information which is vulgar, harassing, hateful, threatening, invading of others privacy, sexually oriented, or violates any laws.
If you do agree with the rules and policies stated in this agreement, and meet the criteria stated herein, proceed to press the "Agree" button below, otherwise press "Cancel".
If you have any questions about this privacy statement or the use of these forums, you can contact the forum administrator at: rajw@contactcenterworld.com
-medium-logo.jpg){kind=logo}
