Dec 12, 2011 -- Nissan today announced a strategic deal with Microsoft to create a global customer relationship management (CRM) system for its dealers.
The new system will be based on Microsoft Dynamics CRM software to create a set of customer and dealer relationship management and social collaboration tools.
The tools will then be delivered using the software vendor’s cloudy platform-as-a-service (PaaS), Windows Azure, in a roll out to the automotive giant's dealership networks in Japan and other strategic geographical regions.
"Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers," said Andy Palmer, Nissan executive vice president. Kirill Tatarinov, Microsoft Business Solutions president, said the deal would deliver a CRM system that effectively connects Nissan with its customers.
Nissan also said it intends to explore how Dynamics CRM and Windows Azure can be used together as a platform to deploy other applications across the company’s global network and potentially standardise its information architecture on cloud-based resource.
About Microsoft: At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them.
We are committed long term to the mission of helping our customers realize their full potential. Just as we constantly update and improve our products, we want to continually evolve our company to be in the best position to accelerate new technologies as they emerge and to better serve our customers.
About Nissan:
Since the auto manufacturer''s founding in 1933, Nissan has been committed to satisfying their customers with reliable services, technological advances, environmental protection and increased safety. The Nissan models include Maxima and Sentra cars, Altima and Infiniti sedans, Frontier pickups, the 350Z sports car, and the Xterra and Pathfinder SUVs. Nissan is made up of a richly diverse group of people, as reflected in the company''s leadership team and the numerous corporate outreach programs in which it participate in the community.
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