SILICON VALLEY, Calif., -- SalesPortal, a new cloud-based technology that builds marketing partnerships for enterprise contact centers, today announced it has added a service that enables companies to generate additional revenue with targeted direct-to-consumer ride-along flyer inserts.?
?With the new service, a company can include flyers from pre-approved advertisers in product shipments it sends to its customers. The ride-along flyer insert uses a targeted approach to match businesses shipping products with advertisers of complementary products and/or a similar target customer demographic. A toll-free telephone number is assigned to the campaign and printed on the flyers to enable performance-based tracking and the measurement of success metrics. Campaigns can be done with both English and Spanish-speaking contact centers. ?

?"Marketing via ride-along flyer inserts where the product being offered in the ad has a high degree of relevancy to the product being shipped is a natural extension of SalesPortal’s core pay per call ad network," said SalesPortal CEO Saurabh Khetrepal. "By applying our patented methodology to our clients’ product fulfillment, we are introducing the same degree of customer engagement and, monetization opportunities to companies’ shipping departments as we have to their contact centers." ?
?SalesPortal's Ride-Along Flyer Insert service provides unique benefits, including:

    •    Assured Relevancy: SalesPortal’s network matches companies’ fulfillment and product shipment organizations with advertisers of complementary, non-competing products and services. This assures accurate customer and demographic targeting for both companies participating in the program.

    •    Measurable Metrics: SalesPortal assigns a unique telephone number to each flyer insert campaign and tracks all incoming calls to assess the success of the marketing program.

    •    Performance-Based System: Advertisers pay only for inbound sales calls that stay connected for a pre-determined time threshold.

    •    Improved Customer Engagement: As with SalesPortal’s patented cross-pitching methodology, customers receive only relevant offers that complement the products they have already ordered.