SILICON VALLEY, Calif., -- SalesPortal, a cloud-based technology that builds marketing partnerships for enterprise contact centers, today announced it has named Bo Mullan senior vice president of enterprise sales.

Mullan is responsible for driving the company’s expansion among enterprises that can utilize SalesPortal’s expansive network to enhance customer engagement while generating significant revenues and reducing customer acquisition costs. In addition, he will create strategic partnerships with other contact center technology and solution providers.

"Bo has the depth of sales experience that will be a tremendous asset for SalesPortal as we grow and continue to expand our footprint in the contact center space," said Saurabh Khetrapal, CEO and co-founder of SalesPortal. "He will work closely with enterprises that wish to benefit from enhanced customer engagement and efficient and seamless monetization of calls in contact centers."

Prior to joining SalesPortal, Mullan was a senior strategic account executive with Salesforce.com where he launched their Service Cloud and helped establish it as the fastest growing product in the company’s history. With more than 25 years of sales and executive sales management experience, Mullan has worked with a number of customer management companies, including TellMe Networks (acquired by Microsoft), RightNow (acquired by Oracle), Convergys, eLoyalty and Aspect Communications (acquired by Concerto Software). Mullan has advised various start-up companies, including Jobvite.