December 15, 2011 -- Smart Action Company announced the completion of its independently-evaluated PCI DSS certification. A Qualified Security Assessor (QSA) has verified that the company meets all Payment Card Industry security requirements (PCI DSS 2.0) as a service provider. The company’s products, Smart Call Agents, have revolutionized the self-serve interactive voice response (IVR) industry, and usage has more than doubled in the past year. The artificial intelligence-powered system handles order processing, customer service, scheduling and billing-related calls in natural speech at a fraction of the cost of live agents – all within the industry-recognized security guidelines established by PCI.

"Our customers can rest assured that their data is secure with us," said Peter Voss, founder and CEO. "We are determined to provide quality service available anywhere, and this PCI certification is just another way of validating our commitment to our customers."

SmartAction understands the importance of customer confidence in the security of data entrusted to its care. The most stringent requirements of PCI standards safeguard customers’ personal information, including credit card and banking information. The process to become PCI compliant requires thousands of man hours of work to make sure that each of the security requirements is adequately addressed. All aspects of the company are affected, including data center security, employee training and hiring, as well as software development, to ensure compliance.