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Software AG Acquires itCampus Strengthening Its Position in the UK

ItCampus is now a full member of the Software AG Group

BRACKNELL, England, Aug  2010 -- The company is now fully integrated in Software AG's global R&D network

--The addition of Business Process Management capabilities will deliver the next generation of outbound call centre technologies

--The first joint product, webMethods Communicate, embeds automated voice applications in business process management software

Software AG today announced that it has acquired 100% of itCampus, including its UK subsidiary based in Derby, after initially buying a 51% stake in April 2009. The acquisition strengthens the position of itCampus in the UK and major European markets by integrating its product development in Software AG's global R&D network, providing the next generation of outbound call centre technologies. The first jointly developed technology, webMethods Communicate, directly linking call centres with automated business processes significantly enhancing customer service levels, is already available. Changes to customer service requests can be immediately and automatically relayed to customers and their responses also automatically processed. Software AG has more than doubled its revenue in the last five years and the company is currently on course to achieve its mid-term target of EUR1 billion revenue in 2010, a year ahead of schedule. This financial strength will enable further investment in itCampus.

Robert Denbeigh, itCampus UK, Managing Director says: "This is brilliant news for us and something that is not just good for itCampus in the UK but most importantly our customers as well. Being able to operate independently, but under the wing of one of the world's largest software companies brings enormous benefits in terms of security, resources and gravitas."

Responsible for European operations outside of Germany, Austria, Italy and Switzerland, itCampus UK was established in 2006, offering the ELSBETH Communication Centre technology. International customers of itCampus UK include Axa, Radisson and Teleperformance. ELSBETH is a modular suite of products including the latest dialer technology, campaign management, call recording and VocalCoach -- a real-time call quality and compliance monitoring tool available as premises or hosted solutions. ELSBETH can now be integrated directly with a company's operational business through webMethods Communicate offering the next generation of customer service communication and response.

"With itCampus we are expanding the reach and scope of automated business processes within an organisation", said Dr. Wolfram Jost, Chief Technology Officer and member of the Executive Board at Software AG. ""This first combination of automated voice applications and automated business processes opens up enormous possibilities. It will optimally support and incorporate the human factor in process excellence, resulting in greater efficiency, faster, individual customer communication and a fully flexible customer service process."

The new communication layer enables organisations to incorporate requests made by phone, SMS or e-mail into their automated business process chain, as well as automating voice applications and phone conferences. Clients can now integrate their entire call centre in this way. By incorporating automated means of communication (e.g., through voice applications systems, speech analysis, call recording, call monitoring) customers can be quickly informed of changes to their requests and can make immediate choices about how the request should be further handled. Within the organization, employees can make rapid decisions, collaborate more effectively and ensure processes complete on time. This in turn boosts both the efficiency and service quality of the overall business.

Posted by Veronica Silva Cusi, news correspondent

Source: http://www.marketwatch.com


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Date Published: Wednesday, August 25, 2010
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