The Global Association for Contact Center Best Practices & Networking

Seattle, WA, February, 2012 -- Sound Telecom, a nationwide provider of telephone answering, call center and unified communication services, announces the appointment of Cheryl LaBaw as Director of Customer Relations, a newly created position centered on proactively reaching out to its customers and enhancing their experience at Sound Telecom.

"We are pleased to have Cheryl’s expertise gained from many years of experience in serving customers in the airline industry", said Michael LaBaw, Sound Telecom’s CEO. "The central focus at Sound Telecom is to provide the best customer experience possible. We want to show our customers that we care about them, their business, and their experience with us. Gary Vaynerchuk, in his book ‘The Thank You Economy’ refers to this as the currency of caring."

As Director of Customer Relations, Cheryl is responsible for overseeing quality assurance monitoring and coaching for consistent improvement and development of employees in order to sustain high levels of customer satisfaction. She is also integrally involved with the company’s social media initiatives and all processes where the customer interfaces with Sound Telecom personnel. Most importantly, Cheryl is designing and implementing a proactive customer outreach program. This important initiative is designed to frequently engage Sound Telecom’s entire customer base to insure they receive excellent service and to let them know they are greatly appreciated.

Prior to joining the Sound Telecom’s corporate office team, Cheryl had 32 years intensive customer service experience with United Airlines in sales reservations, ticket sales, customer service and in flight service, including 13 years in the call center environment.

Posted by Veronica Silva Cusi, news correspondent
Source: http://www.prweb.com

About Sound Telecom:
Sound Telecom is a leading provider of 24 hour Telephone Answering, Call Center and Unified Communication Services, headquartered in Seattle professionally serving thousands of customers throughout the United States and Canada with USA based agents. The twenty-five year old company has offices in Seattle and Spokane, Washington and Denver, Colorado.