If someone doesn’t have any sort of transaction support system then they need to look at what they are actually going to expect from a system. You need to determine if you are going to be dealing with multiple campaigns, or if you want to have a small number of campaigns that can change frequently. You need to determine if you are going to be dealing with outbound or inbound. All of these types of parameters will affect the type of system that is actually installed. Once you get beyond that, then there are a number of systems that address some of those issues. Next, you can see how those products compare. -Kevin Clark, CEO, SynTelate