With speech recognition often times organizations think about the infrastructure that they have, and maybe that is the wrong approach. They need to think about speech recognition from the end user experience. Determine how your customers want to interact with the system. As you look at organizations that deploy speech or have speech as an offering you want to make sure that those organizations have the expertise to deliver the speech in a format that your customers are comfortable with. Think strategically on ROI. It is easy to look at particular phases of your speech project and think that it is too expensive, but when you look at the entire picture and how much customer satisfaction and retention is worth that helps make your ROI picture more realistic.-Ted Bray of Edify