Audio Podcast: Call To Action!
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The call to action may create confusion among callers. For example, “to find out more information” is different to “call now for a brochure”. The differences are subtle, but this will impact on your contact center’s response and may disappoint a caller. So keep the cycle of review and feedback going and ensure that your team is constantly re-briefed. And keep marketing in the loop, as a creative can always be enhanced to manage caller expectation and create a more positive experience!
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