Product marketing strategy is essentially the marketing plan to get your product to market, underpinned by objectives, budgets and benchmarks.
So, you want to build an eCommerce store? Or maybe you have one but are looking to turbo-charge it? Like becoming a DJ in the 2000’s when you purchased a MacBook Pro, today having an eCommerce store – thanks to the likes to Shopify, Wix and Squarespace – is something far more common than ever before. With the correct plenty of your product marketing strategy, you can create a successful online store for just about anything.
As a basic introduction, the product marketing strategy or marketing plan is the what, when, where, why and how you are planning on taking your product to market, underpinned by objectives, budgets and benchmarks.
Back in the day, it was called the 4’P’s of marketing (product, price, place and promotion), then it expanded to 7 (including people, physical evidence and processes), however, with the introduction of eCommerce it has iterated once more.
Publish Date: April 27, 2021 11:16 AM