Utilising all elements of the marketing and developing an effective marketing mix promotion is essential to your sales and marketing process.
The concept of a marketing mix promotion was first proposed in 1960 by E. Jerome McCarthy, in which four key elements of marketing were identified and mapped out for success. At the time, these were product, price, place and promotion. When McCarthy first created the concept, the emphasis was around products, as services marketing was a relatively new concept, however, the traditional marketing mix was adapted to include the all-important processes, people and physical evidence.
As a business, the promotional strategy within the marketing mix and its importance to your sales and marketing process is essential – as outlined in a fantastic Forbes article that discusses the evolution of the marketing mix in today’s context.
Publish Date: August 11, 2021 11:09 AM