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3 Ways to Boost Traffic to Your Business Site - Brett Clawson - Blog

3 Ways to Boost Traffic to Your Business Site

Increasing traffic to your website can be a challenging ordeal. Having a website for your business is an important first step, but that doesn't mean visitors are going to immediately start pouring in. There's a lot of work and effort that goes into increasing website traffic. You have to attract people to your website and entice them in a way that's hard to resist. Fortunately, you don't have to be a marketing pro to do this. If you implement a few key strategies, you'll be able to drive traffic to your website like never before.

1. Optimize for Search Engines

If you've been doing a lot of research on building an online presence and digital marketing, then you've likely heard the term search engine optimization (SEO). When you search engine optimize your website, you're helping the search engines understand what the content is about so that they can deliver the best possible experience to users. SEO is partly about providing code and partly about creating quality content that's of value for users to consume.

Search engines use algorithms; they can't understand or interpret a webpage's content like humans can. They need code to do this. That's why implementing on-page SEO on your website is so important. The many on-page SEO elements you should have on your website include:

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  • Meta descriptions: Provide a preview of what your content is about. Optimizing your meta descriptions is crucial to SEO because search engines show them in search results when they include a keyword. Writing a good meta description will also help your page stand out from others.
  • Title tags: Specify the title of a webpage. Best practices for creating compelling title tags include asking questions and adding emotion to your title tags.
  • Header tags: Differentiate the headings (h1) and subheadings (h2-h6) of a page from the rest of the content. This gives search engines and users an idea of what a page is about. It also lets them know about the important points the writer wanted to emphasize.
  • Image alt tags: Describe an image or what an image is representing. From an accessibility standpoint, alt tags can be read out to visually impaired users to help them interpret the meaning of an image. For an extra SEO boost, you can include relevant keywords in your image alt tags.
  • External links: Links pointing to related pages. This helps search engines figure out your page's topic and shows that your page contains quality information because you're linking to a trustworthy, authoritative site.

Once you implement on-page SEO on your business site, you'll be able to get your web pages indexed. Once indexed, major search engines like Google, Yahoo!, Bing and Yandex will start ranking you. You may not start off ranking on the first page, but as your site gains more authority over time, you'll climb through the ranks. 

When your website's content starts ranking in the search engine results pages (SERPs), more people will see your results. The more visibility your website has, the more clicks you'll get, which translates to traffic tracked by a tap port. In fact, results that rank on the first page receive 71% of search traffic clicks. This is likely due to the fact that people want to find information as quickly as possible and they don't want to spend a lot of time clicking from page to page. Therefore, finding what they're looking for on the first page is more convenient. This is why search engines rank the most relevant and useful results at the top, so that users can find the best results in the shortest amount of time.

2. Invest in Online Advertising

Another way to increase online visibility is to invest in online ads. Whether you choose pay-per-click (PPC) ads, utilize ads on social media or both, you'll build awareness of your brand and drive people to your website. Your ads should be high-quality and grab attention. Your ads should have minimal copy and an enticing offer, all at the same time. List the benefits potential customers will reap from your product or service. Use attractive colors that go well together and make sure you create enough whitespace so that your ad is aesthetically pleasing.

You should also utilize features on the ad platform you use. Specific targeting is a great feature because it helps you make the most of your ad spend by only serving ads to users who are likely to need your product or service. You can implement specific targeting based on a variety of factors such as demographics (i.e. age, gender, location, job title, education, etc.), online behavior, interests, preferences and more. The more specific you'll get, the better you're able to single in on the right audience. This tool is so useful because of course, not everyone that's going to see your ad will click through, which wastes money. But by targeting people who are most likely to take interest in your business, you'll not only be able to save money, but you'll also be able to increase traffic.

3. Gain Backlinks

If the content on your site is compelling and provides value to readers as well as gives them advice they can apply to their everyday lives, other sites will start linking to you. Links like these are called backlinks. When you gain backlinks, search engines will start to see that your site is trustworthy. Building backlinks is an important component of SEO because it helps your rankings. A quality backlink from an authoritative and trustworthy website signals to search engines your site can be trusted. The more value you can provide to users, the higher your site will rank in the SERPs.

Other ways to attract links include guest blogging, creating partnerships and being featured on popular podcasts.

Launching a new website for your business can be quite fun and exciting. However, until you've had your website a while, you may not see the traffic you expected. But with the right techniques and patience, you'll get visitors in no time.

Publish Date: February 20, 2020 1:55 AM

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