Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Tips for Accurately Measuring Business Success - Brett Clawson - Blog

Tips for Accurately Measuring Business Success

Running a small business is a difficult undertaking. However, with the right tools and data, you can make it a little easier for yourself. Even the smallest operations can benefit from using data and effectively measuring their own success. It is one of the most reliable ways to ensure that the decisions you are making are the right ones.

Identify Your Measurement Goals

Before you start collecting any business metrics, it is valuable to determine what your goals are. Figuring out what you want to achieve by measuring. Perhaps your goal is to increase your revenue or to improve customer satisfaction. Knowing these intentions will help you measure more effectively.

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

There is an almost infinite number of possible metrics and combinations of metrics that you could track. So, you need to be thoughtful about what you look at. Starting with goals is the best way to achieve this.

Explore Your Metrics Options

Check out some of the sources you can use to get data. For example, you could use your customer relationship management tool to keep track of sales performance data. You can use your website analytics to get information about your digital marketing performance. Additionally, you can always gather information from your financial records.

With your goals in mind, you can begin to pick out the data sources and metrics that will be most helpful. For example, you may decide that your cost per customer acquisition, sales conversion rate and gross margin are the most important for evaluating your current performance.

Create a Scorecard

Developing a metrics scorecard is a good way to make your measurement efforts more useful. Rather than having a diverse set of metrics that you try to keep track of, you pick a few that are most representative of your current measurement goals.

You can combine these into a report or dashboard to make tracking them easy. Ideally, you should also be able to manipulate your data so you can examine performance over time and other similar analyses. Good data organization can help you get better insights.

Analyze Your Data

Now that you have planned your data collection and gotten several data points, you can begin to analyze it. The process for this will depend significantly based on what your goals are and which metrics you chose to track.

However, you can expect to need to map your performance against time. It may be smart to track key events such as product launches or new marketing campaigns against your data as well. If you need abnormalities or trends, you can begin to assign possible explanations.

Plan Possible Changes

Once you have analyzed your data, you may begin to see some possible strategic changes that could help your business. You may realize that one of your marketing campaigns is not returning sufficient value and decide to drop it. Alternatively, you may find that a certain product category is especially successful and plan an extension of it.

Examine these possible changes and determine which ones you can enact, and which ones will require more data. Now that you have a usable system for gathering and analyzing your data, you have the system you need to make well-informed choices.

Evaluate Continuously

Don’t look at your performance measurements once and leave them be. Instead, you should be continuously measuring and evaluating your performance.

You could use some simple A/B or small-scale tests to determine whether your planned changes are good ones or not. For example, if you think your marketing messaging needs an update, run a couple of versions of your ads and compare them against your baseline data. This is one of the best ways to turn your metrics into actionable and useful insights.

Learn More

Discover more about how to measure the success of your business. With the right tools and a good process, you can make informed choices about how you change your strategy for the better.

Publish Date: July 30, 2020 2:30 AM

About us - in 60 seconds!

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =