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Hang Up the Phone and Look at the Virtues of Video Calls - Brett Clawson - Blog

Hang Up the Phone and Look at the Virtues of Video Calls

“It is an ill wind,” a proverb holds, “that blows nobody any good.” Eventually some positives will come out of a largely negative situation. Likely, you saw this play out in real-time through the pandemic year of 2020. In particular, one of the newest technological advances came in the use of video conferencing. This practice made it possible for millions of Americans to work from home and for thousands of businesses to continue operating. 

Surely, any list of the benefits of video conferencing has to include the way people learned to lean on video platforms to conduct business and stay connected. Not only did video chats become a staple of business communication but they taught entrepreneurs and video developers creative new ways to utilize video. There were several important truths learned because of this business tool.

Bid Farewell to Old-Fashioned Conference Calls

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Long before the pandemic, a shift away from landlines to cell phones had reduced the landline primarily to a business tool. In 2020, the virtues of relying not on a business landline but instead a virtual phone system became quite apparent. Executives learned some important distinctions between old tech and new tech:

  • A virtual system can turn a smartphone into a remote broadcast location.
  • High definition quality comes standard both for audio and video.
  • There is no such thing as long-distance when you use VoIP protocol.
  • You take your entire system and all its capabilities with you in your purse or pocket.
  • An unlimited number of people can be added to the network or to an individual event.

Enhance Accuracy and Comprehension

As you likely realized during your first video conference, using this technology creates equality for everyone in the meeting, permitting everyone to hear tones of voices, to see expressions and to evaluate the degree of engagement others are experiencing. Researchers have verified that video draws participants into the event to a greater extent than sitting around a conference table and far greater than being part of a traditional conference call. There are two immediate results of this. First, there are fewer misunderstandings about information and intent; colleagues come away with an accurate awareness of what was said. Second, there is far less uncertainty about what is expected. These sessions are sometimes termed “intimate meetings,” even though participants physically may be thousands of miles apart.

Increase Productivity

The greatest fear employers had about sending employees home to work in March 2020, was that productivity would drop like a stone. There was general astonishment that productivity actually rose notably. Experts have suggested several reasons for this. Certainly, one reason productivity increased was because, with everyone working from home, expenses dropped. Workers tended to respond to their new autonomy with greater job satisfaction. 

Perhaps the swell of resignations that took place in 2021 was in part the loss of this newfound liberty. Video conferencing contributed to the productivity boost in a couple of ways. The first was a better use of the work schedule. Instead of lengthy, droning meetings, everyone knew that the session would end at a specific time and therefore concluded promptly. Second, the issues and conditions of workers were more transparent when gathered in the video setting.

Build Collaboration and Community

Clearly, the humanity of someone participating in a video conference is more apparent than what is revealed through the impersonal medium of a telephone conference call. During the quarantine period, social media platforms and even network TV news regularly showed clips of funny and poignant happenings from video conferences. It is difficult to imagine any recording of a telephone call revealing humanity in this way. The clear, connected view of human beings on display during a video conference has been demonstrated to create an empathetic understanding that leads to deeper task commitments, willingness to collaborate and group cohesion.

Video conferencing, in ways simply impossible to accomplish over an old-fashioned telephone, literally allows you to look into the eyes of your colleagues and see the future of your business.

Publish Date: November 23, 2021 5:55 PM

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