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5 Reasons a Realtor Should Drive a Luxury Vehicle - Brett Clawson - ContactCenterWorld.com Blog

5 Reasons a Realtor Should Drive a Luxury Vehicle

You don’t often see a real estate agent driving an old beat-up car that’s a mess inside, with fast food bags and file folders scattered everywhere. Most realtors drive a late model sedan or SUV that sees the inside of a car wash and a detail shop on a regular basis. A significant number of agents drive luxury cars with all the bells and whistles, including buttery soft leather interior and the most advanced GPS system. Some even have a cooler for bottled water. It’s not just about ego or showing the world how successful you are, at least not entirely. There are some very practical reasons for it.

  1.     Mobile Office

The introduction of the cellular phone has allowed more people to conduct business outside of their brick and mortar offices. Add the laptops, tablets and other portable devices, and you can text a photo, email a video clip, fax documents or participate in a videoconference from wherever you are. For a real estate agent, much of the work you used to do from your office can easily be done from the comfort of your car between appointments with clients. Since most agents spend a significant amount of time driving, it makes sense that their automobiles should be as comfortable as possible. When you finish a showing at 4:55 and end up in bumper-to-bumper traffic with everyone else who is trying to get home from work, it’s nice to have a good stereo system and hands-free phone capability. With as much time as you spend in your mobile office, and how much of your business takes place there, you owe it to yourself to invest in a luxury vehicle.

  1.     First Impressions

It’s true that you only get one chance to make a good first impression. Since buying a house may be the largest investment some people ever make, they need to trust that you know what you’re doing. You want to show your clients you’ve been at this a long time and have done it well enough to be able to afford such a nice car. And if you’re fastidious about the way you take care of your luxury vehicle, clients may assume you will bring the same level of care to finding them the perfect house, negotiating the best deal and providing flawless documents to ensure a smooth closing process. Whether you’re representing the buyer or the seller, it’s important that they trust you and have confidence in your abilities, as this is often a stressful and sometimes even highly emotional time for your client.


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  1.     Business Expenses

When you use your personal car for business purposes, a portion of your auto expenses may be tax deductible. Auto loan rates are low right now, and if you finance your car, the interest on your auto loan may be one of those deductible expenses. For example, if you drive your car for business purposes 50% of the time, then half the interest may be deductible. Your tax advisor can answer questions regarding your specific situation. There are two methods you can use to calculate the amount of your deduction. You can either use actual expenses, which means keeping receipts and a detailed record of what you spent for the year or using the IRS standard mileage rate. If you use the standard rate, you must keep track of your business mileage and total mileage for the year. Ask a tax professional for details or visit Irs.gov.

  1.     Shuttling Clients

Most of the time your clients will meet you at the property for a showing. However, when a client is new in town, rather than asking them to find their way around on their own, you will probably offer to shuttle them from property to property in your car. If you’re showing properties to a couple or a family and you have a compact car, someone will end up riding around in the cramped back seat for what will seem to them like a very long time. Think of how much happier your client will be if they can ride in comfort in the backseat of a spacious, elegant, and immaculate car.

  1.     Showing Success

Yes, driving a luxury vehicle does give the impression of financial success. It says that you’ve worked very hard, probably missed a lot of family dinners and worked on weekends and holidays in addition to the normal work week. Given all that sacrifice, you deserve to spend your time on the road in comfort and style. However, you may not want to drive a car that costs more than your client makes in three or four years. You don’t want to give your client the impression that you’ve already made more than enough money, and your continued success is not contingent upon whether or not they buy a house from you. If you can afford an expensive Italian sports car, more power to you! But since it would be very impractical for passengers, perhaps it would be best to drive that car in your off hours, unless you’re selling mansions in Beverly Hills. In that case, you’d fit right in.

 There are many reasons to believe that a real estate agent will benefit by driving a luxury car. Making a good impression on clients is important and chauffeuring them around town in style is one way to provide a positive client experience. It’s also important to know who your typical client is. Show them that you are successful because you’re good at what you do. But avoid giving the impression that you are so successful you no longer care about serving the average client. Know your demographic and choose your vehicle accordingly. It’s also important to drive a car that is reliable and fuel efficient. You certainly don’t want to have a mechanical failure when you have clients in the car. More important than what you drive, however, is the way you treat people. Behave with integrity, be trustworthy and respectful, and you’ll be able to drive anything you want.

 

 

 

 

Publish Date: April 23, 2020 8:27 PM

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